Over the last few years, cryptocurrency has grown, both in value and popularity. In fact, many industry leaders believe cryptocurrency has the power to change finance and marketing forever. But as digital currency, like bitcoin, becomes more commonplace , cryptocurrency may present some issues for marketers looking to collect consumer data.
By now, you’ve probably come across the same marketing trends posts and research studies that I have. You’ve seen that video content continues to dominate social media. You’ve heard that voice search is The Next Big Thing. You know that companies are starting to use chatbots and messaging apps to have more meaningful conversations with audiences and that AI/VR is shaking up brand experiences.
For how widespread its use is, the practice of content marketing continues to challenge brands in more ways than one. Sure, we've all experienced bumps in the road when it comes to content creation or effective distribution — but one issue that still leaves a lot of marketers scratching their heads is how various elements of a content marketing plan actually work together to achieve specific goals.