In just a sentence or two, a mission statement captures the reason for your company’s existence. Whether your company is revisiting its current mission statement or is crafting its first, it’s vital to succinctly convey to employees, customers, partners, and the community what you’re all about.
Newsjacking is one of the oldest tricks in the PR playbook. Breaking news happens, and media outlets scramble to find experts who can add context. And there’s no better way to promote your brand without spending a dime.
Potential clients often ask us about our pricing model — more specifically, why we don’t use a pay-for-placement model for our services. Shouldn’t pricing be based on the actual number of pieces of published content we help clients produce and distribute in each month’s time.