As content marketers, we use dozens of tools and programs every day to help us improve our work. From tools that help us streamline content creation and maximize content distribution to tools that help us boost productivity, we rely on a variety of tools that directly affect the ROI of our efforts. And one tool the team at Influence & Co. absolutely loves is Zapier.
I may be biased, but there are a lot of awesome things about content marketing and those who practice it well. Content marketing can drive real results for your company and generate quantitative and qualitative ROI. It connects your brand to your audience, enables your sales team to nurture and close leads that grow your business, and even gives your HR team the fuel to attract, hire, and train new employees.