As social media platforms battle over ideas in an effort to win our engagement and make themselves more conducive to content creation and consumption, keeping track of the changes and what they mean gets more convoluted. It seems like every time you check your phone, there’s a new update for Instagram or Facebook, and you can’t hit the “Update” button fast enough. (And no one wants to be the loser with the outdated app or, worse, the out-of-touch marketer still struggling to connect with her audience using old tactics.)
Did you know that PepsiCo makes four times more grammatical errors than Coca-Cola in its LinkedIn posts? And Facebook makes four times more errors than Google?
Implementing a content marketing strategy into your current marketing plan is essential for optimal results. You’ve no doubt heard this before — perhaps you agree and have even argued such to your C-suite decision makers, but they are still not getting it or aren’t entirely convinced.