To be a great content marketer, you’re responsible for more than creating content, sharing it with your audience, and tracking its performance. You’re also responsible for keeping a pulse on what’s happening in your industry, educating yourself on the best practices for improving your efforts, and growing your business. And that requires a little outside reading from your fellow content pros.
Let's play a game called "Date or Sales Call?" where I share real-life comments with you and you tell me whether you think I heard them while pretending to be interested in baseball and trying to look cute eating a burger or smiling on a phone call so a prospect could "hear my happy."
Writing is hard, write? Sorry — I meant “right.”