I’ve got three words for you: content marketing ROI.
A vast majority of marketers — 91 percent, to be exact — reported this year that their organization does some form of content marketing already. If you're in the minority that hasn't yet invested in content, you’re probably either certain that content just doesn't make sense for your business (which I find hard to believe), or you’re planning to make the investment in the near future.
Preparing for a conference is always a buzz for me, especially when it’s held in a different country. Don’t get me wrong — I enjoy traveling around the United States, but when I get the chance to go somewhere I’ve never been before, like Portugal, the conference experience becomes even more exciting.