Tasked with launching your company’s next big B2B content marketing campaign, you — just like everyone on your team — already have a busy schedule and a plate filled with marketing responsibilities. How can you be expected to produce an abundance of remarkable content with limited internal resources?
If you caught my blog post about Content Marketing World 2017 — or, even better, were able to actually join me earlier this month for that event — then you know I’m currently in the midst of conference season.
If you’ve ever wasted 10 minutes trying to think of a clever photo caption or poignant status update, only to finally hit that “Share” button and hear crickets, then you know that social media isn’t as fun and easy as it sometimes appears. At one time or another, most of us have experienced our share of social struggles.
