It’s that time of year again: budget season. Marketers and brand leaders everywhere are holed up at their desks, reviewing the past year’s performance, finding ways to improve, and making projections and predictions about the year ahead.
Have you ever been the last person to know about something? The one friend who missed out on a party or trip, only to grin-and-bear weeks of inside jokes and references to the one event you couldn’t attend? The FOMO is real.
Tasked with launching your company’s next big B2B content marketing campaign, you — just like everyone on your team — already have a busy schedule and a plate filled with marketing responsibilities. How can you be expected to produce an abundance of remarkable content with limited internal resources?