Influencer marketing is almost like a very high-profile unicorn: You know it’s everywhere, but actually finding a way to use it can be pretty tricky. You aren’t alone. A lot of marketers, from big and small brands alike, know they’d like to add influencer marketing to their strategies, but actually getting started is another story.
When you’re part of a team of smart and talented people, selecting one person to represent your brand as a thought leader can be challenging — so challenging that you might feel your best bet is to stall your efforts. You don’t want to risk making the wrong decision, so maybe you delay making any decision (at least for now).
The executives we work with are busy people. They’re focused on running growing companies, which often involves anything from managing employees to setting departmental budgets to developing and executing strategies to move their companies forward.