As social media platforms battle over ideas in an effort to win our engagement and make themselves more conducive to content creation and consumption, keeping track of the changes and what they mean gets more convoluted. It seems like every time you check your phone, there’s a new update for Instagram or Facebook, and you can’t hit the “Update” button fast enough. (And no one wants to be the loser with the outdated app or, worse, the out-of-touch marketer still struggling to connect with her audience using old tactics.)
Although it’s probably the most buttoned-up of the major social networks, LinkedIn is by no means static.
When it comes to content marketing, two main areas of practice prevail. The first is content creation, which begins with an understanding of who your audience is and what content they’re looking for. The second is content distribution and your strategy for delivering that content to drive traffic and generate qualified leads.