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Unlocking the Power of Inclusion: Unseen ROI of Website Accessibility

Unlocking the Power of Inclusion: Unseen ROI of Website Accessibility

In today's bustling digital marketplace, the allure of website accessibility extends far beyond the legal confines of Americans With Disabilities Act (ADA) compliance. It's a clarion call to innovate, embrace the diversity of our global community, and, quite unexpectedly, unlock a treasure trove of untapped return on investment. So if you've ever pondered, "Is ADA compliance mandatory for websites?" let's shift that conversation toward "How can my website become a beacon of inclusivity and a powerhouse of potential growth?" 

 

Imagine, for a moment, you're hosting a grand party, but the invitations aren’t legible to everyone. That's the reality faced by about 16% of the world's population when websites overlook accessibility. By not optimizing your digital space for all, you're excluding a significant portion of potential patrons — and leaving a lot of money on the table. Making your site accessible throws open the doors to millions more, warmly inviting them into your brand's embrace. This isn't merely about compliance — it's about expanding your circle, your market, and your corporate heart. 

 

In May 2022, a blind user filed a lawsuit against Electronic Arts because they couldn't access the company's website. EA ultimately paid $6 million to settle the suit. This was a poignant reminder of the barriers that still exist online and the steep costs of not eradicating them. But every story of challenge is also an opportunity for change. By embracing accessibility, we can mitigate legal risks while championing a cause that resonates deeply with the human spirit. 

 

Why Is Web Accessibility Important? 

 

Accessibility is more than a checklist; it's a pathway to enhancing the user experience for everyone. Clear navigation, readable content, and intuitive design elements don't just benefit those with disabilities; they elevate the experience for all visitors, making your site a place people want to return to time and again. This alignment with best practices in both usability and SEO opens your brand to broader discovery and deeper engagement, laying a solid foundation for increased ROI. 

 

In today's discerning market, consumers are drawn to brands that reflect their values of inclusivity and social responsibility. By championing website accessibility, you're telling the world that your brand is thoughtful, forward-thinking, and inclusive. This commitment can dramatically enhance your brand's reputation, fostering a loyal community of supporters and advocates. 

 

Embracing website accessibility can unlock financial incentives, from tax benefits to grants aimed at supporting these initiatives. It's as if the universe itself is applauding your decision to be more inclusive, offering tangible rewards for your commitment to making the digital world a more welcoming place for everyone. To leverage these financial incentives, including tax benefits and grants for enhancing website accessibility, businesses can consult with their local tax authority or visit government websites dedicated to disability and digital inclusion. These resources provide comprehensive guides on how to qualify for and claim these rewards. It's a practical step towards recognizing your efforts in creating a more inclusive digital environment. 

 

Best-in-Class Websites and ADA Compliance 

 

So as you ponder the question "Does my website need to be ADA-compliant?" I invite you to consider a more compelling question: "How can my website become a pillar of inclusivity and a testament to the boundless potential of embracing every visitor with open arms?" In this digital age, let us be the architects of spaces that welcome, the creators of experiences that empower, and the champions of a more inclusive, accessible, and equitable digital world. 

 

At Intero Digital, we've already embarked on this journey by crafting ADA-compliant websites that not only meet regulatory standards, but also embody our commitment to inclusivity. A prime example of our work is the website we developed for Blackbaud, in which we meticulously integrated accessibility features to ensure all users can navigate, engage with, and benefit from the site.

 

Ultimately, accessibility is more than a checklist; it's a pathway to enhancing the user experience for everyone. Clear navigation, readable content, and intuitive design elements don't just benefit those with disabilities; they elevate the experience for all visitors, making your site a place people want to return to time and again. This alignment with best practices in both usability and SEO opens your brand to broader discovery and deeper engagement, laying a solid foundation for increased ROI. 

Content audit template. Click here to download.

Picture of Alyssa Patzius

About Alyssa Patzius

I'm the president of Intero Digital's Content & PR Division. Intero Digital is a full-service digital marketing agency whose Content & PR Division helps businesses improve their lead generation, SEO, sales enablement, and thought leadership — all powered by content marketing and PR.

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