<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=703706143057189&amp;ev=PixelInitialized">

The Knowledge Bank

Profitable insights for the modern marketer

Customize Your Content

What Content Marketing topics interest you most? Customize your feed to help us deliver you the most relevant information.
We Doubled Our Inbound Sales Calls in Six Months — Here’s How
Sales

We Doubled Our Inbound Sales Calls in Six Months — Here’s How

January 17, 2017

DoubleInboundSalesCalls.jpgLast year, Influence & Co. decided to shake up its sales strategy. We knew that our marketing team was killing it month after month when it came to generating qualified sales leads, but we werent seeing the sales results we expected. We needed to figure out what was causing the disparity and how we could do better.

Real Content Marketing Lessons From Fake News

January 12, 2017
Content Creation

Stop Wasting Time: Everything You Need to Host More Effective Marketing Meetings

January 10, 2017
Content Marketing

Why Core Values Are Important and How to Write Them

January 5, 2017
Content Creation
What Is Content Marketing?
Content Marketing

What Is Content Marketing?

January 3, 2017

Create content from a chalkboard full of ideas.

Updated on 1/3/2017. Blog post originally published on April 10, 2014.

What These Content Trends From 2016 Mean for Marketers in 2017

December 29, 2016
Content Marketing

Make Thought Leadership Your 2017 Resolution

December 27, 2016
Thought Leadership

The Content Marketer's Toolkit: 7 Tools to Make Your Life Easier

December 22, 2016
Content Marketing
How Emojis Can Amp Up Your Company's Marketing Communications
Content Marketing

How Emojis Can Amp Up Your Company's Marketing Communications

December 20, 2016

HowEmojisCanAmpUpYourCompanysMarketingCommunications.jpgEmojis: They're everywhere. And if you're not already using them, you've definitely seen them — in a text from a friend, on social media, and even on shirts and slippers at mall kiosks.

How Spotify's Discover Weekly Playlist Makes the Case for Niche Publications

December 15, 2016
Content Marketing

How HubSpot Helps Each Member of Our Sales Team

December 13, 2016
Sales

Social Media Won't Quit, and Neither Should You: Changes You Need to Act On

December 8, 2016
Social Media