For how widespread its use is, the practice of content marketing continues to challenge brands in more ways than one. Sure, we've all experienced bumps in the road when it comes to content creation or effective distribution — but one issue that still leaves a lot of marketers scratching their heads is how various elements of a content marketing plan actually work together to achieve specific goals.
It’s that time of year again: budget season. Marketers and brand leaders everywhere are holed up at their desks, reviewing the past year’s performance, finding ways to improve, and making projections and predictions about the year ahead.
Have you ever been the last person to know about something? The one friend who missed out on a party or trip, only to grin-and-bear weeks of inside jokes and references to the one event you couldn’t attend? The FOMO is real.