Don’t Hire a Content Firm Unless You’ve Asked These Questions

August 19, 2014, by Kelsey Meyer

BWworkspacewithtwitter-1

You’ve realized that building trust, engaging with your target audience, and attracting more qualified leads is important to your company. You’ve done a content audit and decided that it makes sense to outsource your content marketing needs to a specialized firm. Great decision! Now comes the difficult part: choosing the firm that’s right for you.

Why a Bad PR Experience Shouldn’t Deter You From Pursuing Content Marketing

August 14, 2014, by Cherish Grimm

bad_pr

I hear it all the time: “We’ve already worked with a PR firm, and we’ll never do that again.”

The Ingredients You Need to Develop Content for Your Buyer Personas

August 12, 2014, by Liz O'Neill

shutterstock_123461872

Every year, buyers are becoming more self-reliant. They’re looking online for answers to the questions they have, research on the things they need, and solutions to the problems they face — and they’re doing it without any outside help. If businesses aren’t providing content around these topics, they’re not going to engage prospects, convert leads, or drive revenue — period. 

What a Thought Leader Sounds Like

August 7, 2014, by Jennifer Rodriguez

Thought leaders write to engage audiences.

You can deny it if you want, but we’ve all done it: We’ve pulled big words from a thesaurus, intending to casually throw them into conversation. We’ve agreed with something someone else said, making a mental note to look it up later. We’ve stuffed our conversations with buzzwords in an attempt to exaggerate our experience.

Why Now Is the Time to Start Your Thought Leadership Strategy

August 1, 2014, by John Hall

Clocks are ticking for your thought leadership strategy to start. Building influence takes time.

Dragging your feet when implementing a new business strategy is understandable. You’re wagering time and resources without knowing the exact outcome.

4 Ways Managers Can Motivate Employees to Contribute Blog Content

July 31, 2014, by Maya Szydlowski

An employee sits comfortably at a table with coffee, water and her computer, working to create content for the company blog.

A few weeks ago, a client of ours asked his account strategist how he could motivate employees to write for the company blog. That blew my mind.

How Outsourced Content Marketing Really Works

July 24, 2014, by Matt Kamp

Content marketing companies collaborate to create quality content for clients. Employees sit around a table brainstorming and reviewing goals.

In a recent article in CustomerThink, Vince Koehler argues that outsourcing content creation to ad agencies and content marketing firms is doomed to fail. 

A Step-By-Step Guide to Creating Captivating Content

July 22, 2014, by Alyssa Brown

Creating captivating content takes big ideas. Think out of the box to get that light bulb to go off in your head.

This post was created as a two-part series. Check out Part 1: Your Content Is Boring — Here’s How to Save It.

Content Isn’t a One-Woman Show

July 17, 2014, by Maya Szydlowski

Creating content should never be one person's responsibility. Help your content strategist by asking all employees to contribute content.

Whose job is it to produce content? Although your marketing team might pioneer content marketing initiatives, that doesn’t let other departments off the hook.

Grow your influence.

Get content, thought leadership, and inbound marketing tips straight to your inbox.

About Influence & Co.

Influence & Co. help's companies create and distribute content that engages and educates a specific audience.