Knowledge Management: The Next Great Frontier in Content Marketing

July 29, 2014, by Brittany Dowell

knowledge

We all remember those trips to the library as a kid. You’d search the database for the latest “Goosebumps” or Judy Blume book and race to its exact shelf.

How Outsourced Content Marketing Really Works

July 24, 2014, by Matt Kamp

meeting_blurred

In a recent article in CustomerThink, Vince Koehler argues that outsourcing content creation to ad agencies and content marketing firms is doomed to fail. 

A Step-By-Step Guide to Creating Captivating Content

July 22, 2014, by Alyssa Brown

editedthing

This post was created as a two-part series. Check out Part 1: Your Content Is Boring — Here’s How to Save It.

Content Isn’t a One-Woman Show

July 17, 2014, by Maya Szydlowski

shutterstock_109115117_(1)

Whose job is it to produce content? Although your marketing team might pioneer content marketing initiatives, that doesn’t let other departments off the hook.

#SmallBizChat Features CEO John Hall

July 15, 2014, by Maya Szydlowski

shutterstock_185073623-1

Update: In case you missed John's #SmallBizChat, his Q&A is available here.

Melinda Emerson (aka @SmallBizLady) will feature John Hall, CEO and co-founder of Influence & Co., tomorrow during her weekly #SmallBizChat on Twitter.

Which Departments Should Contribute to Your Thought Leadership Budget?

July 10, 2014, by Kelsey Meyer

Budget-1

This article was a collaboration among Influence & Co. team members from various departments.

It’s halfway through 2014, and you suddenly realize you haven’t hit your goals for marketing, sales, recruitment, or even professional development. You do, however, have a little bit of money left in a few areas, but you just can’t figure out how to make it work.

3 Brands That Are Scoring Big With World Cup Storytelling

July 8, 2014, by Maya Szydlowski

WorldCupIn content marketing, storytelling is vital for connecting with your audience and making your content truly stand out. Although I’m not the biggest sports fan (don’t tell my soccer-obsessed Polish father), I can definitely appreciate a great content strategy when I see one. 

Events such as the 2014 FIFA World Cup inspire brand creativity and extraordinary content, and that is something worth recognizing.

Google's Latest Announcement: Profile Photos Will Be Removed From SERPs

July 3, 2014, by Maya Szydlowski

GOOGLE

Google has pulled a fast one on us once again.

How to Combine Your Conference Strategy with Your Inbound Team

July 1, 2014, by Joshua Johnson

shutterstock_149002709

At times, the world of online marketing can be cold, sterile, and impersonal. Everyone has received canned, generic newsletters and hit “delete” without thinking twice. It’s easy to do when a company’s marketing feels like it was created by a computer rather than a person.

5 Excuses I’m Tired of Hearing

June 26, 2014, by Kelsey Meyer

stopExcuses are like pet peeves: Everyone has one.

When we first speak to prospective clients, we hear the same excuses for why people aren’t writing thought leadership content over and over again, and honestly, I’m tired of hearing them. If you know you should do something, then just do it.

Here are the most common excuses we hear, along with my responses to each.

Grow your influence.

Get content, thought leadership, and inbound marketing tips straight to your inbox.

About Influence & Co.

Influence & Co. help's companies create and distribute content that engages and educates a specific audience.