Nothing starts my morning off right like listening to a podcast on the drive to work. Tuning into the latest episode of NPR’s “Intelligence Squared U.S.” (my personal favorite) gets my intellectual juices flowing before I’ve even reached the office. And if I’m lucky, I squeeze another episode or two in during the workday, in between meetings or on my way to lunch.
This article is part of a new series the Influence & Co. team is launching titled, “What I’m Reading This Week,” which consists of bite-sized posts that highlight what our team is reading, watching, and listening to every week along with a short synopsis and honest feedback.
If you’re reading this article, you’re already a content ninja.
Have you ever bought tickets to a movie and endured the terrible plot and poor acting because you didn’t want the money you paid to go to waste?
You might have the insights and knowledge to conquer the world. But if you’re nursing your fifth cup of coffee and staring blankly at the wall while trying to piece your thoughts together on paper, you could probably use some help.
If you’re fortunate enough to have an in-house editorial team polish your content and save you from embarrassing (and potentially credibility-weakening) errors, your content comes even closer to achieving its purpose of positioning you as a reputable thought leader.
You’ve realized that building trust, engaging with your target audience, and attracting more qualified leads is important to your company. You’ve done a content audit and decided that it makes sense to outsource your content marketing needs to a specialized firm. Great decision! Now comes the difficult part: choosing the firm that’s right for you.
I hear it all the time: “We’ve already worked with a PR firm, and we’ll never do that again.”
Every year, buyers are becoming more self-reliant. They’re looking online for answers to the questions they have, research on the things they need, and solutions to the problems they face — and they’re doing it without any outside help. If businesses aren’t providing content around these topics, they’re not going to engage prospects, convert leads, or drive revenue — period.
Get content, thought leadership, and inbound marketing tips straight to your inbox.
Influence & Co. help's companies create and distribute content that engages and educates a specific audience.