Your company’s primary means of communication is content. Your content strategy can boost or sink your brand, your relationships, and your entire company. It’s the responsibility of your chief content officer (CCO) to set, share, and uphold your company’s key messages through content.
We carry around more knowledge than we can imagine in our heads. Though this might seem like a safe place to store and access your thoughts and ideas, the mind has its glitches. When the time comes to sit down and crank out content, it can easily go haywire.
Trust is the new currency in business. And to earn it, brands and marketers need to form meaningful relationships with their audiences through content. By giving readers information that excites and educates — without asking for anything in return — they can become the gold standard in their industries.
If you’ve invested your time and knowledge in content creation, you know the sting of an article that doesn’t get results. It’s disheartening — and even a little painful.
Nothing is more engaging than a riveting personal narrative. A triumph-over-tragedy tale, a self-deprecating anecdote that illustrates a great business lesson, a funny story from your first day on the job — these types of stories are at the heart of great content.
Personal stories make you relatable, and that’s a huge advantage when selling your brand. By creating unique, personal content, CMOs can connect with current and future clients while boosting their companies’ images.
In the struggle to stretch your dwindling marketing budget, you simply don’t have time or resources to waste. And you definitely can’t justify doing the same task over and over again.
But for B2B marketers carrying the added burden of content creation, it might feel like you’re always searching for the same information. Think about it: All your posts should tie back to a well-defined strategy and work toward your overarching company goals. So when creating new content, you constantly need to refer back to old posts. But the time it takes to search for a blog post, skim to the right paragraph, and apply that knowledge to your new article is all time wasted.
When you think of online marketing in the scope of dating, email marketing is a cheap date — an easy, inexpensive way to make an impression and guide prospects back to your site.
I have a confession: I’m addicted to “The Ultimate Fighter.” I binge-watched “House of Cards” and “Game of Thrones,” but nothing compares to the intense, surprising, and sometimes hilarious antics of MMA fighters hoping to make it big in the Ultimate Fighting Championship.
Twice a year, professional mixed martial artists from all over the world flock to Las Vegas to compete for a contract with the UFC. The contestants live together under one roof, fight to advance in the competition, and are coached by current UFC fighters. They also compete to win cash bonuses for the best fight, best knockout, and best submission of the season. What you get are some exceptionally entertaining fights and drama galore.
Email marketing has come a long way since the days of blasting out generic, misleading emails to a mass audience that ended up slowly dying in the spam folder.
Although more brands are deploying savvy email marketing campaigns that drive sales and engagement, HubSpot’s Science of Email 2014 suggests that consumers aren’t totally sold on emails.
In this fast-paced world, you know what it’s like to be crunched for time. Whether you’re finishing an important project or grabbing a bite to eat, you’re always in a hurry.
Get content, thought leadership, and inbound marketing tips straight to your inbox.
Influence & Co. helps companies create and distribute content that engages and educates a specific audience.