A few weeks ago, a client of ours asked his account strategist how he could motivate employees to write for the company blog. That blew my mind.
We all remember those trips to the library as a kid. You’d search the database for the latest “Goosebumps” or Judy Blume book and race to its exact shelf.
This post was created as a two-part series. Check out Part 1: Your Content Is Boring — Here’s How to Save It.
Whose job is it to produce content? Although your marketing team might pioneer content marketing initiatives, that doesn’t let other departments off the hook.
This article was a collaboration among Influence & Co. team members from various departments.
It’s halfway through 2014, and you suddenly realize you haven’t hit your goals for marketing, sales, recruitment, or even professional development. You do, however, have a little bit of money left in a few areas, but you just can’t figure out how to make it work.
In content marketing, storytelling is vital for connecting with your audience and making your content truly stand out. Although I’m not the biggest sports fan (don’t tell my soccer-obsessed Polish father), I can definitely appreciate a great content strategy when I see one.
Events such as the 2014 FIFA World Cup inspire brand creativity and extraordinary content, and that is something worth recognizing.
Google has pulled a fast one on us once again.
At times, the world of online marketing can be cold, sterile, and impersonal. Everyone has received canned, generic newsletters and hit “delete” without thinking twice. It’s easy to do when a company’s marketing feels like it was created by a computer rather than a person.
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Influence & Co. help's companies create and distribute content that engages and educates a specific audience.