Many company leaders enjoy fruitful careers that impact their colleagues and customers in ways that change their lives and transform their businesses. They invest in others and witness the resulting growth. That legacy is strong, yet it’s limited to those they can personally touch.
Staying on top of content marketing trends and news in this ever-changing industry can be difficult. But for marketers and business leaders wanting to improve (or launch) their content marketing efforts, this information is incredibly valuable.
Last week, I revealed a common theme among my worst-performing LinkedIn articles: The titles and the content talked down to readers. This week, I looked for correlations among the articles that received the most shares.
Of the 35 articles I’ve published on LinkedIn’s publishing platform, three received more than 10,000 views — with the next closest receiving just over 3,000. The three best-performing articles include:
Content creation isn’t magic, and it isn’t something you can automate. Content at its core is writing, and eventually, you’re going to have to sit down and welcome the muse.
Now, you’re probably thinking, “I don’t have time for that!”
As a marketer, you’re up to date on all the latest brand-building techniques. Your company has a killer blog, an airtight social media strategy, and you’re already thinking about how you can use Ello to connect with your target audience.
LinkedIn shocked the online publishing world earlier this year by opening its publishing platform to the masses. Thousands of individuals have uploaded their insights in hopes of making it on a popular channel and reaching hundreds of thousands of people.
As a kid, I was obsessed with words. I read everything — everywhere.
If you haven’t watched John Oliver’s episode about native advertising, feel free to pause and check it out before continuing. To spare you 12 minutes, he basically slams native advertising and coins it “corrupted news."
Becoming a thought leader doesn’t happen overnight. It requires a level of expertise achieved over years of hard work and a dedication to content creation that might initially seem daunting.
First and foremost, content marketing is an exercise in relationship-building. For brands, the list of incentives for galvanizing and sustaining an engaging online presence is a long one, including opportunities to conduct real-time market research, crowdsource problems and ideas for innovation, gain insight into customer complaints, and strengthen brand loyalty. But content creators often forget to answer one basic question: What’s in it for the customer?
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Influence & Co. helps companies create and distribute content that engages and educates a specific audience.