Don’t Underestimate the Value of Trust

August 28, 2014, by Kelsey Meyer

Don't underestimate the power of trust. Create credible and engaging content.

People do business with companies they trust. twitter_blue This idea is the backbone of the PR industry, and it also has major implications in content marketing. 

It’s Not You, It’s Your Writing: How Experienced Writers Can Revive Your Content

August 26, 2014, by Kyle Kelley

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You might have the insights and knowledge to conquer the world. But if you’re nursing your fifth cup of coffee and staring blankly at the wall while trying to piece your thoughts together on paper, you could probably use some help. 

The Ultimate Guide to Running an In-House Editorial Team

August 21, 2014, by Brittany Dowell

Create consistent style guidelines for your in-house editorial team, and your content will stand out from the rest.

If you’re fortunate enough to have an in-house editorial team polish your content and save you from embarrassing (and potentially credibility-weakening) errors, your content comes even closer to achieving its purpose of positioning you as a reputable thought leader.

Don’t Hire a Content Firm Unless You’ve Asked These Questions

August 19, 2014, by Kelsey Meyer

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You’ve realized that building trust, engaging with your target audience, and attracting more qualified leads is important to your company. You’ve done a content audit and decided that it makes sense to outsource your content marketing needs to a specialized firm. Great decision! Now comes the difficult part: choosing the firm that’s right for you.

Why a Bad PR Experience Shouldn’t Deter You From Pursuing Content Marketing

August 14, 2014, by Cherish Grimm

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I hear it all the time: “We’ve already worked with a PR firm, and we’ll never do that again.”

The Ingredients You Need to Develop Content for Your Buyer Personas

August 12, 2014, by Liz O'Neill

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Every year, buyers are becoming more self-reliant. They’re looking online for answers to the questions they have, research on the things they need, and solutions to the problems they face — and they’re doing it without any outside help. If businesses aren’t providing content around these topics, they’re not going to engage prospects, convert leads, or drive revenue — period. 

What a Thought Leader Sounds Like

August 7, 2014, by Jennifer Rodriguez

Thought leaders write to engage audiences.

You can deny it if you want, but we’ve all done it: We’ve pulled big words from a thesaurus, intending to casually throw them into conversation. We’ve agreed with something someone else said, making a mental note to look it up later. We’ve stuffed our conversations with buzzwords in an attempt to exaggerate our experience.

Why Now Is the Time to Start Your Thought Leadership Strategy

August 1, 2014, by John Hall

Clocks are ticking for your thought leadership strategy to start. Building influence takes time.

Dragging your feet when implementing a new business strategy is understandable. You’re wagering time and resources without knowing the exact outcome.

4 Ways Managers Can Motivate Employees to Contribute Blog Content

July 31, 2014, by Maya Szydlowski

An employee sits comfortably at a table with coffee, water and her computer, working to create content for the company blog.

A few weeks ago, a client of ours asked his account strategist how he could motivate employees to write for the company blog. That blew my mind.

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About Influence & Co.

Influence & Co. help's companies create and distribute content that engages and educates a specific audience.