You might have the insights and knowledge to conquer the world. But if you’re nursing your fifth cup of coffee and staring blankly at the wall while trying to piece your thoughts together on paper, you could probably use some help.
If you’re fortunate enough to have an in-house editorial team polish your content and save you from embarrassing (and potentially credibility-weakening) errors, your content comes even closer to achieving its purpose of positioning you as a reputable thought leader.
You’ve realized that building trust, engaging with your target audience, and attracting more qualified leads is important to your company. You’ve done a content audit and decided that it makes sense to outsource your content marketing needs to a specialized firm. Great decision! Now comes the difficult part: choosing the firm that’s right for you.
I hear it all the time: “We’ve already worked with a PR firm, and we’ll never do that again.”
Every year, buyers are becoming more self-reliant. They’re looking online for answers to the questions they have, research on the things they need, and solutions to the problems they face — and they’re doing it without any outside help. If businesses aren’t providing content around these topics, they’re not going to engage prospects, convert leads, or drive revenue — period.
You can deny it if you want, but we’ve all done it: We’ve pulled big words from a thesaurus, intending to casually throw them into conversation. We’ve agreed with something someone else said, making a mental note to look it up later. We’ve stuffed our conversations with buzzwords in an attempt to exaggerate our experience.
Dragging your feet when implementing a new business strategy is understandable. You’re wagering time and resources without knowing the exact outcome.
A few weeks ago, a client of ours asked his account strategist how he could motivate employees to write for the company blog. That blew my mind.
Get content, thought leadership, and inbound marketing tips straight to your inbox.
Influence & Co. help's companies create and distribute content that engages and educates a specific audience.