Thanks to six straight years of double-digit growth, the content marketing industry is poised to top the $300 billion mark by 2019. Fueled by content-hungry Millennial and Generation X consumers, the content gold rush shows no signs of slowing.
Surprise! People want to engage with people.
In many circles, content marketing has only recently made the transition from a marketing buzzword to a respected best practice. Although content marketing is just beginning to hit its stride, the value of this approach has been around for decades.