Why a Third of Your Company Tweets Are Getting Zero Engagement

October 21, 2014, by Kara Burney

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First and foremost, content marketing is an exercise in relationship-building. For brands, the list of incentives for galvanizing and sustaining an engaging online presence is a long one, including opportunities to conduct real-time market research, crowdsource problems and ideas for innovation, gain insight into customer complaints, and strengthen brand loyalty. But content creators often forget to answer one basic question: What’s in it for the customer?

Now Hiring: How Content Roles Will Evolve in 2015

October 16, 2014, by Brittany Dowell

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Content is the life force of your company — that elusive elixir that drives the personality and credibility of your brand, with the magical power to turn a bland business into an industry hero.

What I’m Reading This Week, Vol. 4

October 14, 2014, by Melanie Janisse

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Why is it that we take things for granted until something happens to make us stop and pay attention? 

5 Simple Ways Your B2B Sales Team Can Leverage Content to Close Leads

October 9, 2014, by Don Broekelmann

Your B2B sales team can leverage content marketing to build client relationships and close leads.

With 95 percent of B2B enterprise marketers using content marketing, the value isn’t difficult to see. But one asset companies often overlook and underutilize is the application of strategic content for the sales team. Strategically creating and leveraging content can qualify leads and shorten the sales cycle, yet many salespeople haven’t explored this tactic.

A Comprehensive Look at the Quantitative and Qualitative ROI of Content

October 7, 2014, by Joshua Johnson

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People are constantly looking for ways to evaluate and measure the success of their content marketing strategy. It’s a conversation I have with prospects, clients, competitors, colleagues, and friends on a regular basis.

Here are two alternate viewpoints that often drive the discussion: 

  1. Data rules. If it doesn’t have a clear number attached to it, it has no value, and you shouldn’t invest there.
  2. Numbers surrounding content are vanity metrics. The core benefits content provides come from positioning yourself as a thought leader and the trust, credibility, and top-of-mind awareness that follow. 

What I’m Reading This Week, Vol. 3

October 2, 2014, by Alyssa Brown

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I’m pretty stoked to share what I’m digesting this week. Although my list is on the unconventional side, the variety reflects my eccentric personality — or so I’m told. 

10 Skills That Make Journalists the Secret Weapon for Your Content Team

September 30, 2014, by Gaby Ramirez

By turning to journalists, marketers can harness their unique intuition and specialized communication skills to connect with an audience on a deeper, more meaningful level

If you’ve ever read a compelling feature story and felt an overwhelming emotion or urge to act, you’ve witnessed the power of the journalist. 

How Content Can Fortify Your Leadership Communication

September 25, 2014, by Jon Mark Arnsmeyer

Leveraging content is an easy way to streamline the communication process and inspire employees to take an active role in building your company.

I was once told, “You teach what you know, and they become who you are.” To put that another way: By communicating effectively, your company aligns with the vision you have for it.

What I’m Reading This Week, Vol. 2

September 23, 2014, by Britt Hultgren

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Exposing yourself to new perspectives and walks of life can truly shape you as a person.

There’s More Than One Way to Become a Thought Leader

September 16, 2014, by Kelsey Meyer

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Nothing starts my morning off right like listening to a podcast on the drive to work. Tuning into the latest episode of NPR’s “Intelligence Squared U.S.” (my personal favorite) gets my intellectual juices flowing before I’ve even reached the office. And if I’m lucky, I squeeze another episode or two in during the workday, in between meetings or on my way to lunch.

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About Influence & Co.

Influence & Co. helps companies create and distribute content that engages and educates a specific audience.