You’ve realized that building trust, engaging with your target audience, and attracting more qualified leads is important to your company. You’ve done a content audit and decided that it makes sense to outsource your content marketing needs to a specialized firm. Great decision! Now comes the difficult part: choosing the firm that’s right for you.
I hear it all the time: “We’ve already worked with a PR firm, and we’ll never do that again.”
Every year, buyers are becoming more self-reliant. They’re looking online for answers to the questions they have, research on the things they need, and solutions to the problems they face — and they’re doing it without any outside help. If businesses aren’t providing content around these topics, they’re not going to engage prospects, convert leads, or drive revenue — period.
You can deny it if you want, but we’ve all done it: We’ve pulled big words from a thesaurus, intending to casually throw them into conversation. We’ve agreed with something someone else said, making a mental note to look it up later. We’ve stuffed our conversations with buzzwords in an attempt to exaggerate our experience.
Dragging your feet when implementing a new business strategy is understandable. You’re wagering time and resources without knowing the exact outcome.
A few weeks ago, a client of ours asked his account strategist how he could motivate employees to write for the company blog. That blew my mind.
This post was created as a two-part series. Check out Part 1: Your Content Is Boring — Here’s How to Save It.
Whose job is it to produce content? Although your marketing team might pioneer content marketing initiatives, that doesn’t let other departments off the hook.
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Influence & Co. help's companies create and distribute content that engages and educates a specific audience.