4 Ways Managers Can Motivate Employees to Contribute Blog Content

July 31, 2014, by Maya Szydlowski

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A few weeks ago, a client of ours asked his account strategist how he could motivate employees to write for the company blog. That blew my mind.

Knowledge Management: The Next Great Frontier in Content Marketing

July 29, 2014, by Brittany Dowell

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We all remember those trips to the library as a kid. You’d search the database for the latest “Goosebumps” or Judy Blume book and race to its exact shelf.

How Outsourced Content Marketing Really Works

July 24, 2014, by Matt Kamp

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In a recent article in CustomerThink, Vince Koehler argues that outsourcing content creation to ad agencies and content marketing firms is doomed to fail. 

A Step-By-Step Guide to Creating Captivating Content

July 22, 2014, by Alyssa Brown

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This post was created as a two-part series. Check out Part 1: Your Content Is Boring — Here’s How to Save It.

Content Isn’t a One-Woman Show

July 17, 2014, by Maya Szydlowski

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Whose job is it to produce content? Although your marketing team might pioneer content marketing initiatives, that doesn’t let other departments off the hook.

#SmallBizChat Features CEO John Hall

July 15, 2014, by Maya Szydlowski

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Update: In case you missed John's #SmallBizChat, his Q&A is available here.

Melinda Emerson (aka @SmallBizLady) will feature John Hall, CEO and co-founder of Influence & Co., tomorrow during her weekly #SmallBizChat on Twitter.

Which Departments Should Contribute to Your Thought Leadership Budget?

July 10, 2014, by Kelsey Meyer

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This article was a collaboration among Influence & Co. team members from various departments.

It’s halfway through 2014, and you suddenly realize you haven’t hit your goals for marketing, sales, recruitment, or even professional development. You do, however, have a little bit of money left in a few areas, but you just can’t figure out how to make it work.

3 Brands That Are Scoring Big With World Cup Storytelling

July 8, 2014, by Maya Szydlowski

WorldCupIn content marketing, storytelling is vital for connecting with your audience and making your content truly stand out. Although I’m not the biggest sports fan (don’t tell my soccer-obsessed Polish father), I can definitely appreciate a great content strategy when I see one. 

Events such as the 2014 FIFA World Cup inspire brand creativity and extraordinary content, and that is something worth recognizing.

Google's Latest Announcement: Profile Photos Will Be Removed From SERPs

July 3, 2014, by Maya Szydlowski

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Google has pulled a fast one on us once again.

How to Combine Your Conference Strategy with Your Inbound Team

July 1, 2014, by Joshua Johnson

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At times, the world of online marketing can be cold, sterile, and impersonal. Everyone has received canned, generic newsletters and hit “delete” without thinking twice. It’s easy to do when a company’s marketing feels like it was created by a computer rather than a person.

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About Influence & Co.

Influence & Co. help's companies create and distribute content that engages and educates a specific audience.