We perform inventories and audits every day, whether we realize it or not. They’re critical to our daily lives because it’s impossible to know what you need if you don’t know what you already have.
You probably open your fridge before going to the grocery store — you’d end up with a lot of spoiled milk otherwise.
Inventories and audits are just as important for your content. They allow you to decrease duplicate content and efforts — content marketing’s equivalent of spoiled milk.
An inventory of your content helps you understand what you have, what you need, which goals you hope to accomplish, and how you’re going to reach those goals.
A content audit allows you to stop creating or promoting low-quality or low-interest content, spend more time on content that provides value, and fill in any gaps your inventory lacks.
Although a content audit can seem tedious, it’s one of the most valuable things you can do.
Your content marketing audit should answer these questions:
Managing Content: It’s as Easy as Planning Your Household Menu
No one is intimidated by figuring out what’s for dinner on Thursday night — unless Thursday is Thanksgiving, and your in-laws are coming. The point is that content inventories and audits aren’t as natural as planning dinner, but the steps are basically the same:
Finally, don’t be discouraged if you discover you need to make a drastic change in your content strategy. You can always start with a clean slate by creating new content goals and a mission statement. It feels great to fill up a clean, empty fridge, right?