When it comes to content, getting the results you’re after isn’t always easy. If you’re lucky (and you’re doing it right), it just takes time. The honest truth is that most companies don’t understand that in order to garner the right results, they need a bulletproof owned and earned media strategy that will transition them from a company with a blog to a full-fledged brand publisher.
This past Thursday, we held a webinar with PowerPost in which we discussed content marketing, how blogging and publishing contribute to your overall content strategy, why your team needs to tell your brand story, and how these elements work together to impact your business and help you earn the results you’re after.
If you missed our webinar or would like to relive it, check out the full recording below:
I love meeting new people, and my drink of choice is champagne. I prefer to spend my days outside, riding my bike or catching up on my favorite blogs. I enjoy telling stories about my cats, even though no one is listening.