As you enter the new year with new goals, new resources, and exciting new content marketing initiatives, ensuring you have the team to effectively make that happen is going to be crucial.
We often see companies try to nominate one person on their marketing team to create, edit, publish, and distribute content. While this certainly saves short-term costs, it’s undeniably going to hinder success.
Given that Influence & Co. is a content marketing agency, we have an entire team that’s devoted to every aspect of content — from creation and strategy to editorial to publication relationships — but we understand that’s not feasible for every business. In fact, we’ve divvied up these departments into smaller teams: three people with complementary skill sets who work together on a set of client accounts.
This video explains the MVPs you need for a high-powered all-star content team:
Here’s a brief summary of the three most important individuals I talk about in the video above:
As you can see, content isn’t a one-woman show, and it’s nearly impossible to churn out content efficiently while effectively achieving your goals. So as you set budgets for the new year, ensure your team is equipped with this trio of individuals — whether they’re in-house or outsourced — and set out for content greatness.