What makes a successful piece of content?
Well, in our experience as a content marketing agency, we've found that engaging, data-driven content drives the biggest results for both our clients and our own marketing team.
But many companies struggle with producing this type of content and seeing sufficient results. In fact, only 30 percent of B2B marketers believe their organizations are effective at content marketing. Because we regularly work with our clients and our team to address this problem and create quality, engaging content, we’ve see this struggle before.
To set up our content for success and to be more effective content marketers, it’s imperative that we marry our creative efforts with relevant insights, the latest marketing trends, data, and research. And to help, we’ve created this interactive slideshow guide to creating data-driven content:
To view this slideshow in full-screen mode, click here: http://view.ceros.com/influence-and-co/from-ideation-to-publication-the-definitive-guide-to-creating-data-driven-content-2/p/1