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The Life of a Content (& Inbound!) Marketer in GIFs

By Maya Szydlowski Luke

blog-1.gifBeing a content marketer can be challenging, incredibly rewarding, and unbelievably frustrating — all in the same week.

I've experienced all of these feelings (and more) firsthand and have realized that there's no better way to showcase what I and my fellow content (and inbound) marketers often feel than with a series of GIFs.

Because if there's anyone who can express what I feel when I walk in on a Monday and our blog traffic is down, it's Jon Snow.

So grab a coffee or glass of vino (it's 5 o'clock somewhere, right?), and give me a "heck yes" from your seat as we relive the good, the bad, and the ugly together.

The reaction you get when you try to explain what you do to your parents, family members, and friends


That moment when you come back from a really great weekend and blog traffic is severely down


That moment when you've poured your heart and soul into writing the best article you've ever written, hit publish, and no one shares your article


But then, a month later, it becomes the most popular post on your blog



That fabulous feeling you get each week when you put together the newsletter, triple-check it, get ready to click "Send," and realize you're sending this to thousands of people — so, like, no pressure


The moment when the newsletter finally goes out and your inbox zero goes kaput as a mudslide of auto-reply emails come flooding in


When you're so excited to share with your friends the latest lead generation strategy you implemented and they have no idea what you're talking about


But then you stop to think about the impact you're having on the company


When someone comes up to you and tells you that she loved your latest post and it really resonated with her


And then a friend or family member tells you that anyone could write a good article


And what you really want to do is laugh and prepare for a firecracker rebuttal


But you're not going to try to fight that battle because it's not worth it (and it's Friday night, so you've had a few)


Then, on Monday, your team lead tells you that a client just signed after reading a piece of content you helped develop


When you show up at HubSpot's INBOUND conference and finally, for the first time, feel like you belong


Did I miss any other key exciting, challenging, or face-palm moments, content marketing friends? Let me know in the comments!

If you're a Jon Snow about blog traffic, your analytics tracking may be to blame. Download our free analytics template to help you organize key metrics or simply double-check that you're on the right track:  New Call-to-action

Posted on February 2, 2016

About Maya Szydlowski Luke

Social media and the Influence & Co. blog is my happy place. My best days are spent discovering trends about coffee, health, content strategy, and fashion, 140 characters at a time. Let's connect! @MayaSLuke

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