"The Ultimate Guide to Content Marketing" is one of our most popular whitepapers to date. But after three years and 1,000+ downloads, we decided it was time for a change.
The content marketing industry has completely transformed since our whitepaper's release in 2019. The rise of digital media and the impacts of the pandemic are two major catalysts for change that affected how audiences consume content. In turn, content marketers have had to adjust their strategies to fit our new reality.
We sifted through Content Marketing Institute's annual content marketing research to identify the major shifts that have occurred in the industry since 2019. Here's an overview of what we found:
As you can see, content marketing isn't what it used to be. It's more powerful — and more complex — than ever before.
Because of this, the Influence & Co. team spent the past quarter revamping our old content marketing guide to create an improved one that reflects today’s industry and its evolution over the past three years. This way, marketers can feel confident in their ability to engage today's consumers.
The brand-new edition of our content marketing guide includes:
Consider it your go-to handbook for creating and using content that achieves your company’s business goals. Download your free copy below!
I'm the director of brand and content for Intero Digital. I'm a wife and mom to two beautiful girls, and I'm a big Missouri sports fan and lover of sushi. I have a passion for using marketing to educate, tell stories, and drive business results.