2021 was an exciting time for our team. After celebrating 10 years in business, significant company growth, and some of our most exciting client wins to date, it's safe to say that it was a successful year.
Most notably, 2021 was a year of change — not only for Influence & Co., but also for the content marketing industry as a whole. The pandemic made it difficult for companies to reach their audiences through traditional mediums, and content marketing provided a solution. As result, creating content became a must for businesses, and the industry saw exponential growth.
Now that a majority of companies are investing in content marketing, the focus of the industry has shifted to driving measurable results. Our CEO, Kelsey Raymond, had some insights to share on this evolution and what it means going forward:
"Content marketing has long been seen as a fluffy industry in which it’s hard to tie tangible results to the work being done — especially in the B2B space. The more emphasis marketers put on understanding the buyer’s journey, the more impact marketers can have on influencing a buyer’s decision. With marketing automation platforms continuing to provide more value and detailed insights to marketers, the more value and metrics-driven results marketing departments will be able to deliver."
In this infographic, we highlight the most impactful content marketing wins our company saw in 2021 and the exciting results that came with them.
Thank you to our wonderful team, clients, partners, and readers for making this an incredible year!
I am a wife and mom to two beautiful girls, and I am a big Missouri sports fan and lover of sushi. I have a passion for using marketing to educate, tell stories, and drive business results.