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How We Helped a Finance Company Improve Content Marketing Results

How We Helped a Financial Anomaly Detection Company Improve Content Marketing Results

This article was co-authored by Mackenzie Christian and McKayla Helm.

Since its 2015 launch, MindBridge has become a global leader in AI-powered financial risk discovery and anomaly detection. MindBridge offers internal audit and financial professionals improved insights, transparency, and financials through the application of its patented, scalable platform that's capable of turning even complex financial datasets into useful information.

MindBridge has won international recognition from elite powerhouses like the World Economic Forum and Forbes. But the MindBridge team wanted to expand its presence and knew it could obtain greater sales and branding reach with the help of Influence & Co.

After a thorough evaluation of MindBridge’s needs and goals, Influence & Co. began working with MindBridge to create and disseminate content to drive awareness and bring leads into the top and middle of the sales funnel.

Within six months, Influence & Co. delivered 4 blog posts, 5 press releases, 5 press mentions, 3 guest-contributed articles, 2 case studies, and 2 pillar blog posts.

MindBridge's content marketing results? Within one quarter, the company’s content marketing ROI soared:

700+ page views. 189 goal completions (e.g., form submissions, webinar sign-ups, etc.). 1,419 keyword position ranking improvements, including 42 ranked in positions 1-3.


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About Elena Rollins

I'm a University of Missouri School of Journalism alumna who creates and manages digital content to build relationships for organizations and individuals at Influence & Co.

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