Content marketing is essential.
In fact, 71% of B2B content marketers say that content marketing has become more important to their company over the past year.
So why, then, do only 40% of marketers have a documented content marketing strategy? Without a sound, well-thought-out strategy in place, marketers are setting themselves up to struggle to achieve their goals. Perhaps that's why only about 29% of B2B marketers say their company's content marketing efforts are successful.
But don't worry — if you're having trouble identifying areas where you can strengthen your content marketing strategy, we can help! Take our content marketing assessment below to learn about your content marketing maturity and some next steps you can take to see even better content marketing ROI.
I'm a content-obsessed word person with a passion for finding the coziest coffee shop in town. By day, I'm the content marketing manager at Influence & Co. In my downtime, you can find me hanging out with my husband and son, reading a book, sipping a latte, drawing, hand lettering, or watching "The Office" for the zillionth time.