The word “hack” no longer conjures an image of a computer genius incessantly typing away. It’s evolved to describe a simple yet effective shortcut, and it couldn’t have come at a better time.
Today’s overwhelmingly noisy marketplace makes it difficult for any company to grow. Limited by the lack of consumer support and viral shares, B2B marketers can face even greater challenges. While a B2C company can rely on brand ambassadors to amplify its message, B2B marketers need to use the right tools and creative amplification techniques to make waves online.
As a B2B marketer, it’s time to trade in your traditional, slower, and often more complex online marketing tools for more efficient ones.
Whether you’re analyzing bounce rates or checking mentions on social media, these five tools can help kick-start a successful growth campaign for your business:
1. Social Mention
Doing a quick search for mentions on every buzzing social media platform can help you stay up-to-date on the latest trends and conversations. Right off the bat, Social Mention will list what’s trending beneath each platform’s search bar, but more importantly, you can track what users are saying about your brand, company, and/or industry. With an in-depth look at these platforms, you can better plan your social strategy so your brand doesn’t get slaughtered online.
How you want users to navigate your website and how they actually navigate your website can look vastly different. And if your visitors struggle to follow your call to action, you’re wasting time, marketing dollars, energy, and resources. This is why Crazy Egg is an incredibly valuable tool. It provides a detailed map of your visitors’ experience, revealing where they came from, where they clicked, how much content they read, and much more. With this unique overview, you can better evaluate ways to optimize the experience and turn visitors into paying customers.
Your website traffic numbers might be off the charts, but if your bounce rate is high and users are fleeing your page just as fast as they’re coming in, your site is a leaky funnel. Bounce Exchange illuminates your visitors’ actions and reactions on your site by examining simple things like mouse movements. Armed with these detailed insights, you can make adjustments to improve the user experience and keep visitors on your pages longer.
Many platforms, Google and Twitter included, will examine your traffic numbers, gauging where visitors come from and how long they stay. But which tools will help you crack the surface? For more detailed information on behavior patterns, KISSmetrics will expose why your users are leaving and what keeps them engaged to help you identify where your traffic is falling off and repair those problem areas.
Arguably the best tool, Optimizely will help you effectively compare what’s working with what’s not, similar to more expensive and intensive A/B testing for websites. It analyzes headlines, content, images, and even subtle differences between font types and color palettes. Choosing a fresh, proven design will improve the overall user experience and boost conversion rates.
If you’re interested in amplifying the success and visibility of your company, these tools are worth considering. While paid promotions and targeted ads can be beneficial for increasing online traffic, these tools, in addition to a solid content strategy, can help you gain a competitive edge while eliminating speed bumps along your growth journey.
