This Sunday, I'll be attending iMedia's Forging Partnerships That Matter summit, and I'm pretty excited (and not just because I'll be in warm Phoenix in December, though that'll be nice, too). The summit promises to discuss various topics, from big-picture ideas like the evolving role of agencies and how they view partnerships to more tactical insights like direct messaging across channels and the fundamentals of collaboration models.
And I'd be lying if I said I wasn't also looking forward to the iMedia Agency Awards. Influence & Co. is a finalist for Agency of the Year, so keep your fingers crossed that we bring home the award!
In case you're attending the event, as well, I've put together a brief list of speakers I'm anticipating some great things from. If you can, make sure you check them out!
Whether you love it or prefer Coke, you and everyone you know is familiar with Pepsi. Boron has worked continuously toward growing Pepsi's brand and improving its corporate reputation through PR, and I'm looking forward to learning how he and his team have measured that improvement and what PR tactics they've found effective.
At Influence & Co., we're always keeping a pulse on what makes digital marketing effective, and given Hatch's role — "building the digital creative consultancy of the future" — I'm expecting to hear a lot of relevant information from her. I'm also interested in how she's used social media to discover consumer perceptions.
We all want to know more about our audiences: what they're thinking, how they make specific decisions, and what triggers them to take action. With a background in data and analysis, Foster sounds like a pro at this, and I'm excited to learn more about what kind of data she looks to for the consumer insights she needs.
Palau represents another major brand, one that has been around for as long as I can remember (and then some). To achieve that level of staying power, you've got to know who your audience members are and the right ways to appeal to them. Because his role appears to be social media-focused, I'm looking forward to hearing ideas I can bring back to my own company's social team.
Panera has done some great rebranding over the years and has changed its structure to a more elevated fast-food restaurant — something that's pretty hard to pull off. Panera's marketing is exceptional, and I'm excited to learn more from Wolowic about the various media initiatives that helped her company evolve.
If you'll be at the event, find me and say hello! I'd love to discuss your content marketing plans for 2017.
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