Should I gate content on my website?
Will I turn leads away by gating content?
When executed properly, your gated content can be a powerful lead generation tool that educates your target audience. If you don’t gate any content on your site, your sales team will have a harder time gathering contact information and will be more likely to engage with leads who aren’t qualified or ready to engage.
In this checklist, you’ll be guided through the process of gating content on your site so you can start fueling your lead generation strategy. Whether you're considering gating long-form content, shorter checklists, or any number of other content types, this checklist will outline:
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