Today’s buyers are more marketing-averse than ever before. As audience demands for value continue to rise, marketing strategies have to evolve to meet them. So how do you adapt to the industry’s “new normal”?
During our most recent webinar (), UpContent's Scott Rogerson and Influence & Co.'s Brittni Kinney Ratliff explored this dilemma and identified that educational content is key to overcoming it. But if you want that content to have a tangible impact, you can’t just throw it at the wall and hope it sticks.
You have to be intentional with your content marketing strategy if you want to see real results. So when you’re deciding where to publish your content, use this flowchart to help you choose the best fit. That way, you can maximize its effectiveness and ensure it delivers true value to your audience.
I'm a marketing assistant at Intero Digital's Content & PR Division, and I love all things social media. When I'm not scouring the internet for content and being a typical Gen Zer, I'm either working on my clothing business or hanging out somewhere on a lake in Missouri.