Blogging is a simple word that holds incredible power. But it's often misunderstood. While we've welcomed the digital age with open arms in some ways, understanding the authentic value of blogging has been a journey shrouded in myths.
"Just posting on my website is enough."
"No one reads blog posts, so why bother?"
"If I blog, everyone will read it."
"It takes too much time to create blog posts."
The problem with these misconceptions is that they ignore the immense value of blogging.
Not only does B2B blogging put you in touch with an audience that is seeking your expertise, but it also moves the needs in tangible, measurable ways. In fact, B2B companies that blog generate 67% more leads per month than those that don't.
I had the pleasure of sitting down with Simon Golding, senior digital marketing consultant at Intero Digital, to dive deeper into the world of B2B blogging. Our conversation touched on:
- Setting up your blog for success from the get-go.
- Key blogging KPIs.
- Crafting content that not only attracts readers, but also encourages conversions.
- AI's role in blog content creation.
- Historical optimization.
- Maximizing the reach and impact of your blog posts.
- And more!
To hear the conversation firsthand, click below to access the webinar, co-presented by Intero Digital and Slator! Whether you're a seasoned blogger or are just starting out, these insights will offer you a fresh perspective on how to make B2B blogging work for you.
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