Our marketing team members pretty much consider themselves regulars when it comes to HubSpot’s annual marketing conference,INBOUND. This year marks our fourth year in attendance, and we aren’t afraid to sharewhat we’ve learned at INBOUNDin the past, nor are we strangers to trotting around Boston, eating oysters, and pretending we’re locals.
But this year marks a first for us. One of our own will be hosting a session. Hint: It’s yours truly.
Clearly, as the leader of a content marketing agency, I’m passionate about content. What I’m even more passionate about, though, is making sure that content is used to its fullest.Content benefits more than your marketing efforts; it can (and should) be used by each and every department within your organization.
In this session, I’ll share how you can create and utilize content for departments like:
Plus, I’ll offer examples ofhow Influence & Co. uses contentto achieve its goals. We believe your content should actually work for you and your goals, and I’m excited to share with you my advice for getting it to do just that. If you’ll be in Boston, make sure you attend! I’ll be holding my session on Tuesday, Sept. 26, at 1 p.m. EST.
We hope to see you at INBOUND this year. If you’d like to meet up during the conference, just fill outthis form— let’s get together.