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Case Study: How We Helped a Fitness Company Build Thought Leadership

Case Study: How We Helped a Fitness Company Build Thought Leadership

This article was co-authored by Mackenzie Christian and Jackie Sims.

FitOn has revolutionized the health and fitness industry by providing its users with instant access to a wide variety of premium wellness services. With more than 10 million users, FitOn expanded its reach even more in 2022 with the acquisition of Peerfit, a longtime leader in the corporate wellness space. Together, FitOn and Peerfit are on a mission to remove the barriers of living an active lifestyle.

When FitOn came to Intero Digital Content & PR Division, it was preparing to let the world know about this exciting partnership and needed our help executing a robust press strategy. Our customized earned media strategy led to a successful launch campaign and built the company’s thought leadership.

After we implemented a successful earned media strategy, including targeted press pitching and guest-contributed content, we were able to secure the following results in just two months:

11 press mentions in publications including TechCrunch, Fortune, and Forbes. 1 guest-contributed article by the company's CEO, which was published in Entrepreneur. 2,300+ social shares. 132 media pickups in outlets including MSN Canada, People, and LA TechWatch.

(TechCrunch, Fortune, Forbes, Entrepreneur, MSN Canada, People, LA TechWatch)

To learn more about how we've helped companies in a variety of industries reach their goals with content marketing, check out more of our case studies below!

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About Bri Hickman

Just your typical marketing gal trying to walk the line between too many exclamation marks and not enough! If I'm not fulfilling my duties as director of account services, then you'll probably find me binge-watching "Friends" or talking to my dog like a human.


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