This article was co-authored by Mackenzie Christian and Jackie Sims.
FitOn has revolutionized the health and fitness industry by providing its users with instant access to a wide variety of premium wellness services. With more than 10 million users, FitOn expanded its reach even more in 2022 with the acquisition of Peerfit, a longtime leader in the corporate wellness space. Together, FitOn and Peerfit are on a mission to remove the barriers of living an active lifestyle.
When FitOn came to Influence & Co., it was preparing to let the world know about this exciting partnership and needed our help executing a robust press strategy. Our customized earned media strategy led to a successful launch campaign and built the company’s thought leadership.
After we implemented a successful earned media strategy, including targeted press pitching and guest-contributed content, we were able to secure the following results in just two months:
(TechCrunch, Fortune, Forbes, Entrepreneur, MSN Canada, People, LA TechWatch)
To learn more about how we've helped companies in a variety of industries reach their goals with content marketing, check out more of our case studies below!
