Contributing content to external publications is a valuable and effective tactic in any content marketing strategy, and while you’re working on building the relationships with publication editors to get your content onto their sites, there are two places your team’s content is guaranteed to be published. You’re already familiar with your company blog; the other, you may still be trying to understand — LinkedIn.
You’re not alone. Confusion regarding how LinkedIn works as a publishing platform is not uncommon for marketers who first engaged with it as a professional network. But we at Influence & Co. believe that beyond hiring and networking, LinkedIn is the foremost place for content marketers to publish in 2016.
When LinkedIn Publishing was first launched, only select influencers were allowed access to the platform. Since then, the platform has been opened up to any and all members of the network. The result? Your content can now be seen by potential leads in your network — and thousands of others, too. This video explains more:
And so you don’t have to take notes, we’ve summed up the takeaways here:
For more details, check out these three in-depth articles on LinkedIn publishing: