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6 Zapier Hacks for Content Marketers

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As content marketers, we use dozens of tools and programs every day to help us improve our work. From tools that help us streamline content creation and maximize content distribution to tools that help us boost productivity, we rely on a variety of tools that directly affect the ROI of our efforts. And one tool the team at Influence & Co. absolutely loves is Zapier, who just happens to also be one of our former clients. 

We love using Zapier because it makes our lives so much easier. Its system integrates with some of our favorite platforms and essentially allows them all to talk to one another. (Nerd talk: Zapier syncs up the APIs of our favorite apps, allowing us to automate tasks.)

Thanks to Zapier, we can easily automate simple tasks on our to-do lists that don’t take a lot of brainpower so we can focus on those bigger-picture projects that take more time and energy. Content marketers, rejoice!

Zapier currently works with thousands of applications, which gives you millions of possibilities for automation. It integrates with household names like Google Docs and Sheets, Gmail, Trello, Facebook, Slack, HubSpot, and more, and it adds new apps to the system all the time.

To help you save time, boost your productivity, and improve your efforts, here's a list of six of our favorite content marketing zaps — and how you can set them up for your own team:

1. Share new blog posts via social media.

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Never forget to share an article again! You can easily connect your blog’s RSS feed to your social media accounts to automatically share your content when it's published. If you already have a team managing content on your brand's social media accounts, consider connecting this to some of your key employees' accounts, such as your sales team members, CEO, influential employees, etc., to make it quick and easy for them to promote your content.

How to do it:

  1. After logging in to an account, search for "RSS by Zapier" and select.
  2. Scroll down to popular zaps.
  3. Select the social platform that you’d like to share your content to.
  4. Follow the instructions to connect your RSS feed to the desired platform.

2. Share new blog posts via chat.

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Our team loves Slack. Because we're a growing company with a few offices across different cities, Slack is the hub for all our day-to-day communication. So when the marketing team thought about the best way for us to share newly published blog content with the company, we knew Slack would be a great solution.

Our marketing team created a new Slack channel, #the-knowledge-bank, that's open to our entire company and automatically shares new blog posts using Zapier. This keeps everyone on our team up-to-date on new content and makes it easy for employees to share content with their networks, too.

(While we use Slack for our company communication, this feature also works for other group chat platforms, such as Hipchat.)

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How to do it:

  1. After logging in to an account, search for "RSS by Zaper" and select.
  2. Now search for Slack or Hipchat and select.
  3. Scroll down to popular zaps.
  4. Select "Share new RSS items."
  5. Follow the instructions to connect your RSS feed to your desired chat account.

3. Notify your team when someone downloads content.

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This hack works similarly to the one above, but instead of sharing newly published content with our team, it alerts our marketing team members when we generate a new lead in HubSpot, our marketing automation system. (This feature is especially fun when we've launched a new piece of gated content because we can see in real time how it's affecting our progress toward our lead generation goals!)

How to do it:

  1. After logging in to an account, search for "HubSpot" (or your desired marketing automation platform) and select.
  2. Search for Slack or Hipchat and select.
  3. Scroll down to popular zaps.
  4. Select "Get notifications for new form submissions."
  5. Follow the instructions to connect your marketing automation system to your desired chat account.

4. Send a survey and update contact info in your CRM.

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We send surveys to our email marketing list from time to time to learn more about how we can create new content that truly benefits our readers. It’s helpful to store people’s responses within their HubSpot profiles so we can easily find and use that information in the future, follow up on responses, or pass along that info to our sales team.

How to do it:

  1. After logging in to an account, search for "HubSpot" (or your desired marketing automation platform) and select.
  2. Search for your desired survey platform, such as Typeform, and select.
  3. Scroll down to popular zaps.
  4. Select "Create or update contacts for new form submissions (or responses)."
  5. Follow the instructions to connect your marketing automation system to your desired survey platform.

5. Post a HubSpot task to Google Calendar to easily create an editorial calendar.

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Our internal project management system, ICo Core, includes an editorial calendar that allows our entire team to know where content is in the production process and when it's scheduled to go live. This organization keeps our team on the same page about priorities and even gives other departments insight into projects that are coming down the pipeline.

Now, if you don’t already have an editorial calendar that people outside your core content marketing team can access, you can easily create one with Zapier.

How to do it:

  1. After logging in to an account, search for "HubSpot" (or your desired marketing automation platform) and select.
  2. Search for Google Calendar and select.
  3. Scroll down to popular zaps.
  4. Select "Add a new HubSpot calendar task to Google Calendar."
  5. Follow the instructions to connect your marketing automation system to your desired survey platform.

6. Tweet at new followers automatically.

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Any time a new account follows your company on Twitter, you can set up a zap that allows you to automatically tweet back and thank that person for following you. This is a great opportunity to share a piece of content with them and get them to engage with you and your content.

How to do it:

  1. After logging in to an account, search for "Twitter" and select.
  2. Scroll down to popular zaps.
  3. Select "Tweet at new Twitter followers."
  4. Follow the instructions to connect your Twitter account and craft your thank-you message.

Didn’t see your favorite apps mentioned here? While these are some of our favorite ways content marketers can use the platforms we love, millions of other possibilities are available on Zapier, and you can browse here without even creating an account.

Want more tips on how to streamline your content creation process? Download our custom editorial calendar and promo template below:

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About Taylor Oster

Taylor Oster is the marketing director at Influence & Co. Connect with her on Twitter or LinkedIn, and see other articles that she's written here.

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