When it comes to content marketing, it’s your ability to engage an audience and drive it to action that matters most. After all, what’s the point of creating content if no one is then compelled to further interact with your brand, convert on your landing pages, or eventually hop on the phone with your sales team?
Getting your audience to engage with your brand starts with great content. And while a solid story and fun examples certainly make for a great article, publishing a piece that’s full of errors and grammar mistakes will weaken it — and turn off your readers.
The truth is, no one is perfect, and sometimes mistakes can slip through the cracks. Unless you plan to hire a team of content marketers to help edit your work, your best defense against these spelling and grammar mistakes is to use the right proofreading tools.
These five tools make it easier than ever to engage your audience with clean content:
Editing your own work is hard, and if you consider yourself more of a content creator than editor, it can be difficult to know where to begin. That’s where Hemingway Editor comes in. This tool can help you polish up your text — and your skills — at the same time. Paste your content into the app, and Hemingway Editor’s color-coded highlighting shows you where you can improve. Highlighting problems from hard-to-read sentences and passive voice to basic grammar and spelling mistakes, this tool gives you a great place to start your editing.
Proofread Bot offers both free and premium editing tools, covering your editorial team no matter what level of support it needs. Its free proofreader turns up simple style and grammar errors; its advanced check dives deeper and scans the copy for plagiarism. This tool is great if you want a second look on a piece: Just paste in your copy, and Proofread Bot underlines your errors and offers suggestions for correcting it. You can also download the tool into programs such as Microsoft Office or Google Drive for faster turnaround times.
Document Grader not only helps correct superficial grammar and spelling mistakes, but it also goes deep into the readability of your text. That’s important because if your readers can hardly follow what you’re saying (even if you’ve spelled it all correctly), they’re not likely to come back for more. This tool offers automatic fixes when it can and suggests possible solutions if the problem is more complex. And because it explains its changes and solutions, it’s a useful tool for long-term use and learning.
This tool is a work in progress, but it does offer some interesting, valuable features for proofreading and polishing content. Enter your text, select the filters you’d like to use, and review your analysis. Edit Minion’s filters can highlight clichés, instances of passive voice, weak wording, and more. Just choose what problem you want to eliminate, and this tool takes it from there.
When you proofread your content, you constantly update and revise your work. With each version you save, it becomes easier to forget which version is right. Text Verification Tool prevents this problem by highlighting the differences between documents, even including changes in illustrations and logos. You can see at a glance which file contains the most up-to-date content — especially helpful when you’re preparing to pitch an editor at an external publication and want to make the right impression with clean copy.
If your goal is to engage your audience members and nurture them to take action with your brand, you must ensure the content you use is clean and high-quality. These five tools will give you a solid foundation to improve your skills and create better, more polished content for your readers. What tools do you use to improve your writing and editing? Let me know in the comments!
Ensuring your content is edited to perfection is only part of exceptional content marketing. Download our free whitepaper and follow our step-by-step guide for the rest!