I’ll be the first to admit that I’m not an expert on the intricacies of SEO. Don't get me wrong: I know that content and SEO go hand in hand. I can correctly use the term "domain authority" in a sentence. But I could always use more information, which makes attending MozCon — the conference for all things SEO — the perfect opportunity for me to brush up on my knowledge.
For three days, I’ll be taking a deep dive into the ocean of optimization and hopefully resurfacing with enough insight to strike up and maintain an in-depth conversation with our SEO expert on his most recent technical audit.
Although SEO will obviously be a major focus of the event, MozCon isn’t just highly technical jargon for SEO gurus. The conference touches on everything from brand development to the customer experience to social media to (my favorite) content marketing — covering pretty much everything attendees could want.
It promises stellar speakers, including Joanna Lord of ClassPass and Oli Gardner of Unbounce, and the chance to mingle with other top industry leaders — plus snacks and swag.
Bonus: I heard there's a friendly robot named Roger that may or may not give hugs. My curiosity is piqued.
With roughly 2,000 attendees, MozCon is big enough that you’re not bumping elbows with the same person every five minutes but still small enough that you can work the room and locate your colleagues in a reasonable amount of time. It's the perfect size for networking, consuming content, and socializing.
To take advantage of all the networking, content, and socializing opportunity, I've created a game plan to outline my networking strategy and which sessions I'll be paying special attention to. (Feel free to steal this and use it for yourself if you'll be in attendance.)
When in doubt, I’ll post up near the aforementioned snacks or grab a cup of coffee. (My Seattle coffee expectations are very high.)
Another important aspect of any conference is learning from speakers. Here are five sessions I'm sure will be packed with insights, so feel free to add them to your conference schedule, too:
With any convention, there are great events outside the typical conference agenda for even more opportunities to network and learn. MozCon has a Monday night #MozCrawl, which I hear is a can’t-miss opportunity for checking out Seattle hot spots, grabbing a few drinks, and meeting some great people in the process.
And what would a trip to Seattle be without checking out a few touristy spots? I’m already aiming to hit Pike Place Market and the Space Needle when I have a few free minutes, but I’m open to more suggestions. Tweet me your must-see Seattle sights at @KurtKrieger so I can get in on the action!
Regardless of whether you’re a seasoned MozCon attendee or a first-timer like myself, don’t let the thought of an event overwhelm you. Prepare yourself with a clear game plan, hunger for knowledge, and a positive outlook, and you’ll make MozCon 2017 the highlight of your summer.
Sports fan, music-lover, and coffee addict. If I'm not doing something related to the former, I'm probably working or rewatching season 3 of "The Office" for the 20th time.