The fourth quarter is upon us. Now is the time to take a look at your marketing ambitions. Based on what you see, are you on track to meet or exceed your goals?
The comeback can start now. The reason Tom Brady and Peyton Manning are the NFL leaders for fourth-quarter comebacks is that they never gave up and said, "We'll get 'em next time." They said, "We're gonna win now!"
I know you're probably thinking, "But Becky, my marketing budget restarts in January." And I get that. But what if I told you that getting a jump on content marketing could be the key to your comeback?
Content marketing is a long game, so the sooner you can get started on your marketing efforts, the sooner you can actually start seeing results. That's why I've outlined four reasons that now is the time to sign on with Influence & Co.
Unless you're in retail, your industry probably sees a holiday lull toward the end of the year. Instead of wasting that time, you can use it to your advantage by laying the foundation to see content marketing results in the new year. Content marketing is a long game, so if you want to see results right out of the gate when the new year begins, you'll need to get to strategizing and creating content before then.
Just look at . It took a few months for us to lay the groundwork for an SEO strategy. And then after implementing the first phase of ProSource's SEO content marketing strategy, we tracked progress for four months. The content that we optimized for search saw a:
These are certainly impressive results, but it took time to get there. That's why planning ahead and starting early is so important in content marketing, especially if you want to hit the turf running in the new year.
Content that generates leads is a long-term strategy. It's about being consistent with content creation and nurturing leads by providing them with valuable content along their journeys.
In fact, over the course of a year, we doubled down on content marketing here at Influence & Co. and saw some impressive results. While our number of leads went down overall between 2018 and 2019, the leads we generated were more qualified, which led to increased call rates, increased close rates, and a 47% boost in marketing-generated revenue. (You can .)
One of the tactics that made our content marketing strategy so successful was using high-quality content to stay top of mind and position our company as a resource for prospects. That way, when they're ready to engage, they think of us first. You can do the same in your industry. And if your competitors aren't creating content yet, it could be key to get that real estate on Google today rather than waiting.
If we could wrap up a general feeling of uncertainty and confusion into one word (or number in this case), it'd probably be "2020." When the COVID-19 pandemic appeared and the economy took a downturn, a lot of marketing budgets and strategies took a big hit — especially when in-person events had to take a time-out. This has been a reminder for us that we have to insulate our marketing strategies through diversification. That way, if one tactic falls by the wayside, other marketing strategies are helping us work toward our business goals.
An effective marketing strategy that can stand the test of time is content marketing. Content is a versatile tool that can be used to engage with leads at all stages of the buying process. So even if events continue to be canceled, content marketing provides an avenue for marketing teams to still meet their leads in the right place at the right time.
Sometimes the economy can feel like a never-ending rollercoaster ride. It's up, it's down, then it's back up again, and the cycle continues. With such uncertainty looming, it might be intimidating to hire a content marketing team internally. That's where we come in.
Influence & Co. is an extension of your marketing team. When our clients begin working with us, they gain access to a complete content marketing team, including content strategy, editorial, digital marketing, and media relations. So even if your company is trying to maintain a lean team through the rest of the year, you can still get a head start on executing on a successful content marketing strategy that helps you move downfield toward the end zone.
I know it can be tempting to run out the clock and wait until the first of the year to sign on for services. But if you want to take advantage of the above benefits and hit the ground running in the new year, let's talk!
I am a wife and mom to two beautiful girls, and I am a big Missouri sports fan and lover of sushi. I have a passion for using marketing to educate, tell stories, and drive business results.