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Why You Should Start on Your Content Strategy Before the Year Ends

Why You Should Start on Your Content Strategy Before the Year Ends

The fourth quarter is upon us. Now is the time to take a look at your marketing ambitions. Based on what you see, are you on track to meet or exceed your goals? 

The comeback can start now. The reason Tom Brady and Peyton Manning are the NFL leaders for fourth-quarter comebacks is that they never gave up and said, "We'll get 'em next time." They said, "We're gonna win now!" 

I know you're probably thinking, "But Becky, my marketing budget restarts in January." And I get that. But what if I told you that getting a jump on content marketing could be the key to your comeback?

Why You Shouldn't Run Out the Clock

Content marketing is a long game, so the sooner you can get started on your marketing efforts, the sooner you can actually start seeing results. That's why I've outlined four reasons that now is the time to sign on with Influence & Co.

1. You can start seeing results at the beginning of the new year.

Unless you're in retail, your industry probably sees a holiday lull toward the end of the year. Instead of wasting that time, you can use it to your advantage by laying the foundation to see content marketing results in the new year. Content marketing is a long game, so if you want to see results right out of the gate when the new year begins, you'll need to get to strategizing and creating content before then.

Just look at this case study of our client ProSource. It took a few months for us to lay the groundwork for an SEO strategy. And then after implementing the first phase of ProSource's SEO content marketing strategy, we tracked progress for four months. The content that we optimized for search saw a:

  • 139% increase in unique organic page views
  • 113% increase in organic entrances
  • 140% increase in the total number of keywords ranking
  • 100% increase in keywords ranking on page one
  • 285% increase in the number of domains linking to the ProSource site

These are certainly impressive results, but it took time to get there. That's why planning ahead and starting early is so important in content marketing, especially if you want to hit the turf running in the new year.


Start seeing results from your content marketing strategy today by downloading your free gated content checklist.

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About Becky Ruyle

I am a wife and mom to two beautiful girls, and I am a big Missouri sports fan and lover of sushi. I have a passion for using marketing to educate, tell stories, and drive business results.

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