These days, you can't conduct a successful content strategy without incorporating SEO methods.
I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. It's also creating thought leadership content, and lead generation, as well."
Of course, every marketer should consider more than organic traffic when analyzing success metrics. After all, SEO isn't the only component of a successful marketing strategy. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your thought leadership and lead generation goals.
Read my full article on the HubSpot Marketing Blog to learn how SEO can help you meet all your marketing goals, even if those goals aren't solely SEO-focused.