There’s an episode of “Community” in which Troy Barnes eats an entire cookie cake by himself and doesn’t understand how something so delicious could possibly make him sick — until he realizes that “too much of a good thing is actually a bad thing.”
And because I’m a big fan of both “Community” and content marketing, I noticed a similarity between his realization and the world of digital content.
Content is amazing. When it’s done well, it connects us to consumers. It helps us build trust with our audience. It educates and entertains, and at the end of the day, it delivers both quantitative and qualitative ROI.
But too much of it can be a bad thing, like when you’re trying to differentiate yourself from all the content out there and break through the noise just to reach your audience.
Crafting a piece of digital content that your marketing and sales teams can use to build your audience and turn leads into sales requires an understanding of what successful content actually looks like.
So we created an interactive infographic to show you what separates a successful piece of content from all the underwhelming ones so you can truly reach your audience. Check out “The Anatomy of a Successful Digital Content Piece” below:
I love cloudy days, office supplies, and rewatching the same sitcoms I've already seen a dozen times. When I'm not looking for ways to elevate content, I'm looking for opportunities to tell stories about my dog.