Last week, on Oct. 29, we partnered with our friends at Kissmetrics to discuss why it’s absolutely pivotal that you don’t view (or execute) your content marketing efforts like an advertisement to promote your newest product or service.
You might be thinking, “Doesn’t everyone already know that?”
Unfortunately, that’s not the case. As we’ve discussed in the past, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience is rejecting salesy content. We can all agree that these two points don’t add up — and that’s a problem.
Matt Kamp, director of strategic partnerships at Influence & Co., gave an insightful presentation on the ultimate goal of engaging content, how it drives ROI, the process of implementing this across your own team, and, most importantly, how to track the qualitative and quantitative metrics of that content to showcase long-term success.
Did you forget to register, miss the presentation due to a packed schedule or to-do list, or just have the ultimate “Oh, sh*t, it’s already 4 p.m.?” moment? We totally understand — and we’ve got you covered. View the full recording here.
To follow along with the recording or skim it before your next meeting, here’s the full webinar slide deck: