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[WEBINAR RECAP] The ROI of Non-Promotional Content and How to Track It

[WEBINAR RECAP] The ROI of Non-Promotional Content and How to Track It

Last week, on Oct. 29, we partnered with our friends at Kissmetrics to discuss why it’s absolutely pivotal that you don’t view (or execute) your content marketing efforts like an advertisement to promote your newest product or service.

You might be thinking, “Doesn’t everyone already know that?”

Unfortunately, that’s not the case. As we’ve discussed in the past, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience is rejecting salesy content. We can all agree that these two points don’t add up — and that’s a problem.

Matt Kamp, director of strategic partnerships at Influence & Co., gave an insightful presentation on the ultimate goal of engaging content, how it drives ROI, the process of implementing this across your own team, and, most importantly, how to track the qualitative and quantitative metrics of that content to showcase long-term success. 

Did you forget to register, miss the presentation due to a packed schedule or to-do list, or just have the ultimate “Oh, sh*t, it’s already 4 p.m.?” moment? We totally understand — and we’ve got you covered. View the full recording here.

To follow along with the recording or skim it before your next meeting, here’s the full webinar slide deck:

In Matt's presentation, he included the visual below to showcase how marketers can optimize their content efforts by creating mini campaigns. We've actually created a content marketing toolkit, which includes this easy-to-use, customizable campaign template, that you and your team can start using right now. Download your free toolkit here:

Want to avoid missing any of our upcoming webinars? Sign up here to stay up-to-date on the latest in content marketing, thought leadership, inbound marketing, social media, and more. New Call-to-action

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About Maya Szydlowski Luke

Social media is my happy place. My best days are spent discovering trends about coffee, health, content strategy, and fashion, 140 characters at a time. Let's connect! @MayaSLuke


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