Living in Pinterestland can make it easy to forget that the end goal of many relationships is not a wedding, but a marriage. We get so distracted by mason jars and 16-piece wood-cut invitations that we sometimes forget that there’s actually a long-term commitment behind the one-day aesthetic.
So it goes with content and SEO. Often, content marketers spend so much time stuffing keywords and backlinking that they sacrifice the quality of the content itself. Maybe you can get your article to show up, but at that point, does it have much value left?
Like an accountant and a fair-trade yoga mat maker, SEO and content may seem ill-matched. On one hand, SEO is narrow and technical, and free-spirited content loves all things creative. Can they make it work? Absolutely.
That’s because SEO and content share one deep bond: audience. They both care about relevant, high-quality messaging that delivers value to readers. Like Ross and Rachel, Michelle and Barack, and Kanye and himself, the two are meant to be. Still, many content marketers have yet to truly marry these two.
Thanks to Merove’s deep understanding of all things search and our content expertise, we were able to discuss the best practices you need to bring these ideas together and get your content ranking.
You can watch the recording of our webinar wedding video here:
And to follow along with the recording, you can flip through the slides below:
Some highlights from the keyword-studded love story between SEO and content:
Just like in marriage, the hope is that two individuals will bring out the best in each other. The better content marketers understand SEO, the more likely they are to get their high-quality content in front of their target audience.
I'm a VP at Intero Digital's Content & PR Division. I like my coffee black, my whiskey straight, and travel when I can afford it. I think most people just want to feel heard, and I’m happy to comply. I've also taken a sworn oath to never eat sushi.