There seems to be a big problem when it comes to seeing return on investment from content marketing efforts. According to Content Marketing Institute, the majority of companies that practice content marketing can’t connect the dots between their efforts and ROI.
The madness has got to stop!
At Influence & Co., we’re able to attribute 20 percent of our yearly revenue to content. So we decided to do our part to end the madness and share some of our secrets for tracking content marketing ROI in an awesome webinar with Kissmetrics last week.
If you missed our webinar about how to turn a profit from your blog and generate greater audience engagement — or you’d like to enjoy it all over again — check out the full recording here.
And for your note-taking convenience, you can browse through the SlideShare below: