Influencer marketing is almost like a very high-profile unicorn: You know it’s everywhere, but actually finding a way to use it can be pretty tricky. You aren’t alone. A lot of marketers, from big and small brands alike, know they’d like to add influencer marketing to their strategies, but actually getting started is another story.
That’s why we partnered with Julius, an influencer marketing platform that makes it easier to connect brands with the right influencers, to discuss why influencer marketing is popular and effective, to underscore the obstacles associated with it, and to highlight a few brands that do a pretty good job with it.
If you missed last week’s webinar, or if you’d simply like to enjoy it all again, watch the full recorded version below:
To follow along with the slides, you can click through the SlideShare below:
Natalie Slyman is a content marketing and social media professional. She enjoys reading her favorite blogs, perusing Instagram, and talking about her cats (even when no one is listening).