While we might be tirelessly creating content and attempting to build our brand as an authority, if we’re not targeting the right audience with that content, it all goes kaput.
(Because this is (or should be) such a critical part of your content strategy, we partnered with Taboola (a company that we've done business with) to dig deeper and share valuable insights on how to effectively target your audience.
Did you miss the event? Not to worry — as always, we've got the full recap right here. Watch the video here, and follow along with the SlideShare presentation below: