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[WEBINAR RECAP] 'Hitting the Content Bull's-Eye: How Targeting Drives Results'

[WEBINAR RECAP] 'Hitting the Content Bull's-Eye: How Targeting Drives Results'

While we might be tirelessly creating content and attempting to build our brand as an authority, if we’re not targeting the right audience with that content, it all goes kaput.

(Because this is (or should be) such a critical part of your content strategy, we partnered with Taboola (a company that we've done business with) to dig deeper and share valuable insights on how to effectively target your audience.

Did you miss the event? Not to worry — as always, we've got the full recap right here. Watch the video here, and follow along with the SlideShare presentation below:

In Josh's presentation, he references a report the Influence & Co. team put together after surveying editors about what they look for in guest-contributed content. If you'd like to reference the full report, you can download it below. 

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About Maya Szydlowski Luke

Social media is my happy place. My best days are spent discovering trends about coffee, health, content strategy, and fashion, 140 characters at a time. Let's connect! @MayaSLuke


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