[WEBINAR RECAP] 'Hitting the Content Bull's-Eye: How Targeting Drives Results'

While we might be tirelessly creating content and attempting to build our brand as an authority, if we’re not targeting the right audience with that content, it all goes kaput.

(Because this is (or should be) such a critical part of your content strategy, we partnered with Taboola (a company that we've done business with) to dig deeper and share valuable insights on how to effectively target your audience.

12/15: We're partnering up with @taboola for "Hitting the Content Bullseye: How Targeting Drives Results": https://t.co/E9JTJT7JOj #webinar

— Influence & Co. (@InfluenceandCo) December 9, 2015

Hit the #Content Bullseye! Learn how targeting drives results at our #webinar with @InfluenceandCo on 12/15 11am EST https://t.co/Lpwyl7jJbx

— Taboola (@taboola) December 9, 2015

Did you miss the event? Not to worry — as always, we've got the full recap right here. Watch the video here, and follow along with the SlideShare presentation below:

In Josh's presentation, he references a report the Influence & Co. team put together after surveying editors about what they look for in guest-contributed content. If you'd like to reference the full report, you can download it below.