Last week — in what seemed to be a match made in webinar-hosting heaven — Influence & Co. co-founder and CEO John Hall partnered with Jason Miller, global content marketing leader at LinkedIn, to talk about how marketers and business leaders can use LinkedIn for lead generation.
John and Jason discussed content marketing, the LinkedIn publishing platform, and how marketers can combine content with LinkedIn publishing for a lead generation strategy that delivers results.
From brand awareness and engagement all the way to sales, content marketing can help companies achieve several organizational goals. Still, 85 percent of marketers indicate that lead generation is the most important goal of their content this year.
In fact, lead generation is one of the top goals we set for our content at Influence & Co. That’s why our team leverages LinkedIn and its publishing platform to distribute our content, stay top of mind, and ultimately generate leads for our company — and why we want to empower other teams to take advantage of all it has to offer, too.
If you weren’t able to join us for the live webinar on March 22 (or if you’d just like to relive the magic), we’ve got you covered. You can check out the full presentation of our webinar with LinkedIn below:
As you click through the slides to learn about why and how content marketing and LinkedIn publishing go hand in hand, remember: To create opportunity for your team, you’ve got to build trust and stay top of mind with your audience. And how exactly does that work in practice?
You build trust by creating authentic, educational content that your audience finds valuable, and you start to earn that top-of-mind space when you publish that content consistently. By focusing on engaging your audience on LinkedIn through valuable content and distributing it effectively through its publishing platform, you’re well on your way to mastering LinkedIn for lead gen.
Have a question that didn’t get answered through our presentation alone? Leave a comment or tweet us @InfluenceandCo, and we’ll be in touch to help you make the most of LinkedIn publishing.
I love cloudy days, office supplies, and rewatching the same sitcoms I've already seen a dozen times. When I'm not looking for ways to elevate content, I'm looking for opportunities to tell stories about my dog.