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The Knowledge Bank

Profitable insights for the modern marketer

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Marketers: 4 Reasons Why Sales Isn't Using Your Content
Sales

Marketers: 4 Reasons Why Sales Isn't Using Your Content

January 28, 2016

sales.pngContent marketing is incredibly effective for generating leads and advancing current prospects through your funnel, and it can be just as valuable for influencing later-stage sales opportunities, too.

5 Ways to Connect With Leads Through Content

January 12, 2016
Sales

5 Ways to Keep Leads Connected Over the Holidays

November 19, 2015
Sales

3 Reasons People Aren’t Reading (or Responding to) Your Emails

November 12, 2015
Sales
Drop That Sales Pitch: Why Promotional Content Is Hurting Your Brand
Sales

Drop That Sales Pitch: Why Promotional Content Is Hurting Your Brand

August 13, 2015

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If the first paragraph of your article sounds more like a press release than engaging content, you’re doing it wrong.

Why You Need to Start Utilizing Your Best Sales Reps: Current Clients

July 21, 2015
Sales

3 Painfully Easy Ways to Stay Top of Mind With Clients and Prospects

July 7, 2015
Sales

How Your Biz Dev Team Can Shrink the Sales Cycle With Content

April 28, 2015
Sales
How to Harness Your Company’s Knowledge to Convert Leads
Sales

How to Harness Your Company’s Knowledge to Convert Leads

March 4, 2015

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In an ideal world, your marketing team could see inside your prospects’ minds and deliver the perfect message to win them over.

But you don’t need telepathy to access information about prospects, customers, and your company right when you need it. By building out a company knowledge bank, you’ll create a database of essential company information that your sales and marketing teams can use to nurture leads.

5 Simple Ways Your B2B Sales Team Can Leverage Content to Close Leads

October 9, 2014
Sales

4 Common Pain Points in Content Marketing

March 29, 2014
Sales

8 Rules for Finding the Right Customer (and Saying No to the Wrong One!)

March 10, 2014
Sales