Content marketing is incredibly effective for generating leads and advancing current prospects through your funnel, and it can be just as valuable for influencing later-stage sales opportunities, too.
If the first paragraph of your article sounds more like a press release than engaging content, you’re doing it wrong.
In an ideal world, your marketing team could see inside your prospects’ minds and deliver the perfect message to win them over.
But you don’t need telepathy to access information about prospects, customers, and your company right when you need it. By building out a company knowledge bank, you’ll create a database of essential company information that your sales and marketing teams can use to nurture leads.