Last year, Influence & Co. decided to shake up its sales strategy. We knew that our marketing team was killing it month after month when it came to generating qualified sales leads, but we weren’t seeing the sales results we expected. We needed to figure out what was causing the disparity and how we could do better.
Few things suck more than leaving a highly anticipated event with no new contacts or connections. It's a lot like being the last kid picked in dodgeball. This can especially suck if the whole idea of the event is to honor your achievement of ranking No. 239 on the Inc. 5000 list. I've had that feeling, and it's not fun.
Drip campaigns offer more than a steady stream of content. Placed in a drip campaign, your readers move through a flow of hand-selected messaging designed to educate and motivate them specifically.