<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=703706143057189&amp;ev=PixelInitialized">

The Knowledge Bank

Profitable insights for the modern marketer

Customize Your Content

What Content Marketing topics interest you most? Customize your feed to help us deliver you the most relevant information.
We Doubled Our Inbound Sales Calls in Six Months — Here’s How
Sales

We Doubled Our Inbound Sales Calls in Six Months — Here’s How

January 17, 2017

DoubleInboundSalesCalls.jpgLast year, Influence & Co. decided to shake up its sales strategy. We knew that our marketing team was killing it month after month when it came to generating qualified sales leads, but we werent seeing the sales results we expected. We needed to figure out what was causing the disparity and how we could do better.

How HubSpot Helps Each Member of Our Sales Team

December 13, 2016
Sales

Take A Load Off: How to Empower Content to Do Your Heavy Lifting in Sales

November 15, 2016
Sales

Don't Miss These INBOUND Sessions — I Know I Won't!

November 8, 2016
Sales
A 2-Minute Guide to the Inc. 5000 Conference (and Other Conferences)
Sales

A 2-Minute Guide to the Inc. 5000 Conference (and Other Conferences)

October 18, 2016

inc_announcement.pngFew things suck more than leaving a highly anticipated event with no new contacts or connections. It's a lot like being the last kid picked in dodgeball. This can especially suck if the whole idea of the event is to honor your achievement of ranking No. 239 on the Inc. 5000 list. I've had that feeling, and it's not fun.

Zero Moment of Truth: Crafting a Content Strategy That Wins You a Buyer

October 6, 2016
Sales

Work Smarter, Not Harder: 5 Steps to Effortless Lead Generation

September 29, 2016
Sales

What Our Clients Gained When We Dropped the Pay-for-Performance Model

September 27, 2016
Sales
How to Design a Drip Campaign That Results in a Flood of Business
Sales

How to Design a Drip Campaign That Results in a Flood of Business

September 1, 2016

HowToDesignADripCampaign.pngDrip campaigns offer more than a steady stream of content. Placed in a drip campaign, your readers move through a flow of hand-selected messaging designed to educate and motivate them specifically.

6 Dating Principles That Will Make You a Better Salesperson

July 12, 2016
Sales

4 Ways to Create Content That Better Enables Sales

April 12, 2016
Sales

6 Critical Times Content Can Overcome a Bad Sales Call

February 9, 2016
Sales