Email marketing has been around for nearly 20 years, and a lot has changed since the dial-up era. With so many new factors to take into account — from smartphones to social media — the way marketers create effective email campaigns has changed, too. Now is the time for you to dust off the keyboard and start using these five tactics to boost engagement and conversion:
There seems to be a big problem when it comes to seeing return on investment from content marketing efforts. According to Content Marketing Institute, the majority of companies that practice content marketing can’t connect the dots between their efforts and ROI.
Stop me if you’ve heard this before: Marketing automation is going to solve all your business problems, save time, improve relevancy, and reduce sales cycles. It will be marketing’s silver bullet.