Data is a content marketer’s best friend.
Content that cannot be found is not worth writing. Forgive my brutish tone, but in an industry dominated by lead generation, marketers simply have to play by the rules of search engine optimization. Otherwise, their work is of no more use than a diary entry — no matter how steamy.
As marketers and business executives, we know how valuable it is to receive recognition as industry leaders — from other executives, key influencers, partners, clients, and prospective customers — and to become go-to resources for information about our industries.