Originally published on Nov. 18, 2014. Updated on Oct. 14, 2021.
Staying on top of content marketing trends and news in this ever-changing industry can be difficult. But for marketers and business leaders wanting to improve (or launch) their content marketing efforts, this information is incredibly valuable.
If you’re still on the fence about whether content marketing is right for your brand, consider a study that shows that content marketing costs 62% less than traditional marketing and generates three times as many leads. Or ponder the fact that companies that blog see 13 times more ROI than businesses that don’t.
To keep you educated and updated on the latest in content marketing, the Influence & Co. team has highlighted the top 45 blogs every content marketer should read:
This publication entry should not come as a surprise to any knowledgeable marketer. Ad Age is a long-standing leader when it comes to providing marketers with thoughtful analysis, trend evaluation, and inspiration. Every content marketer should bookmark this publication to stay abreast of this dynamic industry.
Ann Handley is a bestselling author, the chief content officer of MarketingProfs, and a monthly columnist for Entrepreneur. She’s a fabulous writer in the content marketing space, and her blog contains solid takeaways on the creative storytelling side of content marketing, as well as overall writing tips we all can learn from.
Brian Solis is a digital analyst, an anthropologist, and a self-proclaimed futurist. His award-winning blog provides readers with a transparent view of how emerging technology affects business, marketing, and culture. This is a great, forward-thinking platform for content marketers to check out.
Every marketer should have the Buffer blog on their radar. This popular blog offers unique takes on productivity, customer happiness, writing and life hacks, and UX tips to provide readers with an overarching understanding of marketing strategy best practices.
This blog delves into an important concept for every marketer: the convergence of marketing and technology. Higher-level marketing professionals can learn how technological advancements are affecting marketing strategies.
This publication is revered as one of the largest resources for marketing professionals across all areas. We linked to its specific content marketing section, which is chock-full of reliable and relevant insights, commentary, and news. ClickZ’s mission is to make interactive marketers better at their jobs. How could you skip that?
The name says it all. This publication is for established, knowledgeable CMOs looking for high-level insights on a wide range of marketing topics. Presented by Adobe, this blog looks to help senior marketers lead their brands in this new digital world.
This blog examines the technical side of content marketing. Readers can find comprehensive guidance on areas such as content management systems and digital customer experience management. CMSWire has been around since 2003 and is a consistently solid content marketing resource.
This publication is considered the holy grail of content marketing. CMI has an amazing blog packed with resources on all areas related to content marketing. Every content marketer — heck, marketers in general — should keep up with the educational content CMI publishes.
This is Skyword’s blog, and it covers specific issues, topics, and studies within the content marketing industry. Some popular sections include storytelling, video content, and mobile marketing. The appealing design and layout of this blog make its helpful content even more enjoyable!
Convince & Convert is a popular blog destination for marketers. We love its witty, satirical commentary and opinions on a range of digital marketing topics, including the large section dedicated specifically to content marketing.
Copyblogger is a credible content marketing company that offers trustworthy advice on its blog. It’s unique in that it explores the nitty-gritty takeaways. That means readers can find writing, grammar, and creative advice to ease the content writing process. We regularly visit this blog for insights on content marketing creation.
If you love Copyblogger, you’ll also enjoy this site. This blog provides specific, detailed advice and takeaways from a copywriter’s perspective.
CoSchedule (a company that we've worked with) provides editorial calendars for WordPress. Its popular blog offers unique blogging tips, actionable advice on repurposing content, general guidance on running a company blog, and valuable knowledge about the crucial content distribution area.
Want to maximize the value and reach of your content? This guide can help.
This blog gives a unique take on “the human side of media and the social side of marketing.” It’s beautifully designed and contains thought-provoking, insightful posts about blogging, writing, online publishing, and more.
This publication, known as “the authority on digital media, marketing, and advertising,” should be on your regular reading list. Digiday posts a lot of articles analyzing recent trends, campaigns, and best practices for content marketers to keep you well-versed on industry news.
Marketing agency veteran Drew McLellan runs this blog and brings his experience from working with clients such as Nabisco, IAMS, Kraft Foods Group, John Deere, and the Make-A-Wish Foundation. This site features articles on brand storytelling and writing tips.
If you’re a small business owner or marketer, this popular blog is for you. Duct Tape Marketing provides marketing strategies and tactics to help small businesses succeed. Although it covers dozens of topics related to small business marketing, the content marketing section is so helpful. Readers will find comprehensive and thought-provoking resources here.
eMarketer is a well-known publication that provides research and trends for marketers in every area. Check out its content marketing section for valuable data and articles contributed by esteemed industry professionals.
This is Mark Schaefer’s award-winning blog on marketing, social media, and humanity. Marketers are in the industry for one reason — to help businesses grow — and that’s exactly the philosophy Schaefer adheres to. His focus on ROI, whether it’s for reputation, profit, or general world impact, also adds depth to this marketing publication.
Heidi Cohen has an expansive history in the marketing world, working for brands such as Citibank, Bertelsmann, and The Economist. Her blog offers actionable advice across content marketing. Readers can use this information to brush up on their marketing industry knowledge.
This is a go-to blog for expert insights on marketing and advertising. There are in-depth, actionable articles and research on every aspect of marketing, ranging from content, social media, events, inbound, and more.
You can count on this blog to provide comprehensive content surrounding dozens of topics related to marketing. Started by bestselling author and globally recognized keynote speaker Michael Brenner, the Marketing Insider Group blog offers expert insights on various strategies and tactics.
MarketingProfs is a B2B marketing publication that offers a plethora of training, courses, events, and free resources. Readers will find eye-catching and fascinating articles on content marketing, each loaded with valuable takeaways and expert insights.
Marketo is a cloud-based marketing software, and its blog brings unique perspectives to the content marketing discussion. Along with results-driven content marketing advice, the Marketo blog features sections on marketing automation, social media, email marketing, and lead management.
This blog is a cutting-edge site featuring technology news, trends, and advice in all marketing areas. We linked to its content marketing section, which offers easy-to-implement tech tips for creating successful content campaigns.
The Moz Blog is a popular publication, well-known among even the most entry-level marketing employees. The site offers content marketers a fresh take on the latest in SEO and inbound marketing topics.
Neil Patel is the co-founder of Neil Patel Digital and one of the industry’s most influential thought leaders. His blog offers helpful expert insights on all things digital marketing, including SEO, blogging, email, social media, and more.
Quick Sprout’s blog is all about driving conversions through content and increasing ROI. That’s what every content marketer wants, right? We love this blog because it contains loads of data-backed insights and articles covering the best practices for managing a blog.
Relevance offers advice surrounding content promotion and distribution for senior-level marketing professionals. This site also covers paid, owned, earned, and shared media, as well as tips for SEO and influencer marketing.
Create a strong foundation of blog content for your site with this customizable content map!
Search Engine Journal aims to cover the search engine industry from a different perspective: that of on-the-ground search professionals. The content marketing section features in-depth articles and engaging videos for marketing professionals.
Along with in-depth articles and guides on content marketing, this blog dives deep into other aspects of digital marketing, including SEO, social media, paid media, and more.
Shareaholic’s platform is one of the largest and fastest-growing networks of content publishers online. The blog provides information and advice on blogging, content marketing, social media, content creation, and native advertising. There’s a little something for every content marketer on this site.
Started by Jon Morrow, former associate editor of Copyblogger, this blog teaches businesses how to grow their audience and become thought leaders through content. Looking for powerful content marketing advice loaded with personality? You have to check out a recent post titled “Evergreen Content (That People Will Actually Remember).”
With loads of resources varying from blog posts to infographics, SmartBrief offers easily consumable content on business news and marketing for 14 different industries.
Social Media Examiner is known as the “largest online social media magazine.” This site contains great articles on how marketers can connect with customers, drive traffic, generate awareness, and increase sales. We love the content marketing information found here because it focuses on creating engaging, shareable content.
This social media blog focuses on the core subjects surrounding social media and digital marketing. Marketing professionals will find valuable advice on developing content marketing essentials and increasing ROI through content practices.
The 360 Blog by Salesforce offers original industry trends and valuable strategies to help readers ignite their digital marketing efforts. We’ve linked directly to its marketing section, which is packed with information for all levels and types of marketers.
The Content Strategist by Contently publishes unique and insightful advice and analysis on brand publishing, storytelling, and various content marketing developments. Not only does it keep readers informed with engaging insights on current trends, but The Content Strategist also focuses on the future of content.
Content is the fuel used to drive inbound efforts, and you can’t find better inbound marketing insights than on The IMPACT Blog. This blog is packed with ideas, trend analyses, and how-tos on everything from lead generation to the content strategy itself.
The Tilt was founded by Joe Pulizzi, one of the world’s top content marketing thought leaders. Its articles cover all aspects of the digital content world and specifically aim to empower marketing professionals and entrepreneurs to create their own successful content campaigns.
This is Orbit Media Studios’ blog, which covers content marketing, distribution, digital strategy, SEO, and analytics tracking. This is a great resource for content marketers of all stages looking to learn more. Check out the post “Content Strategy Explained in 180 seconds” to see what we mean!
Run by the TopRank Marketing digital agency, this B2B marketing blog provides resources and commentary on a range of digital marketing and PR topics. We value the information found here because the blog has consistently provided useful content for more than a decade.
Visit this site to learn best practices on optimizing web pages to lower bounce rates and increase conversions on your content efforts.
A huge part of content marketing is visual appeal. If you want to effectively tell your story with visuals but don’t know where to start, Visual Contenting can provide specific advice on using video, infographics, slides, and more.
I'm a marketing assistant at Influence & Co., and I love all things social media. When I'm not scouring the internet for content and being a typical Gen Zer, I'm either working on my clothing business or hanging out somewhere on a lake in Missouri.