Do you remember the last bad experience you had at a restaurant? I’ve heard some doozies in my time (one of which involved a server drinking from the customer’s cocktail). Usually, if the service is slow or your order is wrong, the staff will make it up to you by giving you free appetizers or even comping your dinner. Little gestures like this can have a magical effect, improving your impression of the restaurant and changing your negative experience into a positive one.The power of a gift is undeniable. Tweet this
If you’re a marketer or in any form of sales, chances are good you’ve used the gift-giving strategy a few times already. Maybe it was a pen, a pair of socks, or even a pizza — who doesn’t love a great slice of pepperoni, after all? Whatever it was, I’m sure the gesture meant something to your contacts and strengthened your bond, but personally, I love gifting books.
Here are my top five books that make great gifts for leads, potential sales, or anyone you value in your life.
1. “Top of Mind” by John Hall
OK, you know I had to mention my own book. And even though I may be a bit biased, trust me when I say it has the goods to back up its inclusion on this list. After working in the content industry and growing my company for six years, I’ve come to trust and rely upon what consistent content can do for your brand. In my book, I share my insights on being a content creator and running a content marketing agency, as well as on how to specifically use content to engage your audience so you can stay top of mind with those who matter most.
2. “Digital Sense” by Travis Wright and Chris J. Snook
Digital media has and will continue to change the world and the way we operate our businesses. In their book, Travis and Chris provide a detailed playbook for how you can optimize your consumers’ digital experience by changing the way your sales and marketing teams operate.
These aren’t just theories, either. These are tried-and-true strategies that come highly recommended. They’re proven to fill knowledge gaps, reorganize your sales and marketing teams so they work more efficiently, and ensure your strategies meet the true objectives of your business. This book makes a great gift for any contacts in tech, marketing, or sales who are constantly looking to improve their consumers’ digital experience.
3. “Giftology” by John Ruhlin
So I’m having a bit of a meta moment here. John’s book is all about the power of gift-giving and what true generosity can mean for your relationships. However, he takes it a bit further by examining the right and wrong ways to give gifts — focusing on a hidden agenda or attaching strings, for example, is a no-go.
What I really love about this book, though, is how incredibly personal it is. John shares his gift-giving experiences, the impacts those actions have had, and the reasons you should seriously consider implementing a strategy focused on kindness and the art of giving for yourself and your brand. This book would make a great gift for personal and professional contacts alike.
4. “The Art of People” by Dave Kerpen
Likability: We all think we have it, don’t we? I touch on likability in my own book, but Dave’s latest book dives much deeper to discuss how likability truly is at the core of every successful business.
It seems easy, right? Sure, your mom thinks you’re likable, but that doesn’t mean there’s no room for improvement. To ensure you’re doing everything you can to improve the impression you and your brand leave on others, it wouldn’t hurt to read up on Dave’s 11 likability principles. This book would make a great gift for startup business leaders who are looking to grow their companies and need some thrifty methods to help give them an edge.
5. “Originals” by Adam Grant
Everyone aspires to be unique, but how do you actually pull it off? Adam describes how originality truly moves the world and explains how you can ensure you’re thinking creatively and achieving innovation.
So much of what we do in our professional lives is done without question. We tend to follow the process and flow, thinking that what we’re currently doing is the best or only way to do something. But in “Originals,” Adam discusses how you can disrupt the flow to make room for original ideas and how you can create an environment centered on dissent within your own company. “Originals” makes a great gift for that contact who is interested in creating big change and isn’t afraid to do so.
These are just a few of my favorite marketing and leadership books. What are some of your favorites that you think I should add to this list? Leave me a comment below.