When it comes to marketing agencies, client work is always at the forefront. Countless hours are spent brainstorming, creating, and executing to help clients become the successful brands they strive to be. However, this intense investment often comes at a major cost: the agency’s own marketing efforts.
Too often, we see marketers put their internal initiatives on the back burner. They create great work for their clients, but they fail to put that same ardent attention toward their own brand.
This type of neglect can easily stunt the growth of your agency. If you can’t market your own brand effectively, how can you expect clients to trust you with theirs?
If you want clients to consider you a successful marketer, you have to show them what you’re made of. By putting that same amount of passion and work toward your own marketing efforts, you can prove just how great your agency is.
Content marketing is the key to overcoming this agency dilemma. With an effective strategy, you can create content that showcases your agency's specific expertise in helping clients and propels your agency’s growth.
That’s why we’ve partnered with HubSpot to create our newest e-book, "The Secret to Agency Content Marketing Success."
This in-depth, step-by-step guide is tailored to help agencies strengthen their own marketing efforts. From developing your strategy to building your team to creating content to measuring your success, our e-book breaks down exactly how to prioritize and strengthen your internal marketing efforts through the use of content marketing.
Each chapter reveals the necessary components you'll need in order to achieve your agency’s content marketing goals, as well as essential tips that will help you with initiatives such as identifying your subject matter experts and expanding your following.
Our partner on this project, HubSpot, is a major software company that develops cutting-edge technology for marketing and sales teams. Here at Influence & Co., we use HubSpot's services to help us manage, analyze, and distribute our content. Collaborating with this industry leader is an incredible honor, and we’re ecstatic to finally reveal what we’ve been working on.
With our combined expertise, we’ve uncovered the key steps you need to take to achieve content marketing success for your agency. In our tell-all e-book, you’ll learn how to meet the challenge and prioritize your agency’s internal marketing so you can create great work for both you and your clients. It’s time to give your agency the self-care it deserves. Click here to download the e-book!