The Anatomy of Effective Gated Content [INFOGRAPHIC]

Creating attention-grabbing, high-value assets that encourage leads to exchange their contact information for that great content can be a tall task. That's why we've outlined what makes a great piece of gated content. Be sure your gated content (such as a whitepaper) has the following components to ensure your content marketing strategy is effectively engaging your audience and generating leads.

(And don't forget to make sure your gated content landing pages are optimized, too! Read more about that here.)

Now that you're on your way toward publishing effective gated content on your website, you need to have a plan in place to measure its impact. Download your free checklist below!