Creating attention-grabbing, high-value assets that encourage leads to exchange their contact information for that great content can be a tall task. That's why we've outlined what makes a great piece of gated content. Be sure your gated content (such as a whitepaper) has the following components to ensure your content marketing strategy is effectively engaging your audience and generating leads.
(And don't forget to make sure your gated content landing pages are optimized, too! Read more about that here.)
I'm a content-obsessed word person with a passion for finding the coziest coffee shop in town. By day, I'm the director of content at Influence & Co. In my downtime, you can find me reading a book, sipping a latte, drawing, hand lettering, or watching "The Office" for the zillionth time.