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Blog offers all of the latest content marketing news and advice. en-us Wed, 16 Nov 2022 12:00:03 GMT 2022-11-16T12:00:03Z en-us How B2C Marketers Can Use a B2B Content Marketing Approach https://blog.influenceandco.com/how-b2c-marketers-can-use-a-b2b-content-marketing-approach <p><em>This article was originally published on <a href="https://spinsucks.com/marketing/b2c-marketers-b2b-content-approach/">Spin Sucks</a>.</em></p> <p><em>This article was originally published on <a href="https://spinsucks.com/marketing/b2c-marketers-b2b-content-approach/">Spin Sucks</a>.</em></p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fhow-b2c-marketers-can-use-a-b2b-content-marketing-approach&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Wed, 16 Nov 2022 12:00:00 GMT https://blog.influenceandco.com/how-b2c-marketers-can-use-a-b2b-content-marketing-approach 2022-11-16T12:00:00Z Becky Ruyle What Is a PR Campaign? https://blog.influenceandco.com/what-is-a-pr-campaign <p>After being in the<span>&nbsp;</span><a href="https://blog.influenceandco.com/what-is-public-relations" title="">public relations</a><span>&nbsp;</span>field for a while, I’ve realized that PR’s a lot like fishing. Both processes require the right bait, good timing, and<span>&nbsp;</span><i>a lot</i><span>&nbsp;</span>of patience. Oh, and one more thing: You end up having to constantly explain why your craft is much more than meets the eye (and much more complex than most people think).</p> <p>After being in the<span>&nbsp;</span><a href="https://blog.influenceandco.com/what-is-public-relations" title="">public relations</a><span>&nbsp;</span>field for a while, I’ve realized that PR’s a lot like fishing. Both processes require the right bait, good timing, and<span>&nbsp;</span><i>a lot</i><span>&nbsp;</span>of patience. Oh, and one more thing: You end up having to constantly explain why your craft is much more than meets the eye (and much more complex than most people think).</p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fwhat-is-a-pr-campaign&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Public Relations Wed, 09 Nov 2022 12:00:00 GMT https://blog.influenceandco.com/what-is-a-pr-campaign 2022-11-09T12:00:00Z Chelsea McKee How to Increase Your Contact Form Conversion Rate https://blog.influenceandco.com/how-to-increase-your-contact-form-conversion-rate <p>Contact forms are a very familiar point of contact between business and customer, webpage and user. We meet them all the time, but do we ever stop to interrogate what makes them work — what makes them successful? How can marketers actually use contact forms to<span>&nbsp;</span><a href="https://blog.influenceandco.com/5-content-hacks-to-improve-bounce-rates-and-conversions" title="">boost conversions</a><span>&nbsp;</span>and get new eyes on their content?</p> <p>Contact forms are a very familiar point of contact between business and customer, webpage and user. We meet them all the time, but do we ever stop to interrogate what makes them work — what makes them successful? How can marketers actually use contact forms to<span>&nbsp;</span><a href="https://blog.influenceandco.com/5-content-hacks-to-improve-bounce-rates-and-conversions" title="">boost conversions</a><span>&nbsp;</span>and get new eyes on their content?</p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fhow-to-increase-your-contact-form-conversion-rate&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Wed, 02 Nov 2022 11:00:00 GMT lauren@influenceandco.com (Lauren Tellman) https://blog.influenceandco.com/how-to-increase-your-contact-form-conversion-rate 2022-11-02T11:00:00Z How to Create a Content Marketing Strategy for a Niche Audience https://blog.influenceandco.com/how-to-create-a-content-marketing-strategy-for-a-niche-audience <p>When it comes to revitalizing your<span>&nbsp;</span><a href="https://blog.influenceandco.com/50-marketing-terms-you-need-to-know" title="">content marketing</a><span>&nbsp;</span>strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the<span>&nbsp;</span><a href="https://www.businessinsider.com/the-best-advice-airbnb-ceo-brian-chesky-ever-received-2013-1" title="">best piece of advice</a><span>&nbsp;</span>he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other words, aim for individual trees instead of trying to conquer the whole forest.</p> <p>When it comes to revitalizing your<span>&nbsp;</span><a href="https://blog.influenceandco.com/50-marketing-terms-you-need-to-know" title="">content marketing</a><span>&nbsp;</span>strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the<span>&nbsp;</span><a href="https://www.businessinsider.com/the-best-advice-airbnb-ceo-brian-chesky-ever-received-2013-1" title="">best piece of advice</a><span>&nbsp;</span>he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other words, aim for individual trees instead of trying to conquer the whole forest.</p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fhow-to-create-a-content-marketing-strategy-for-a-niche-audience&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Wed, 26 Oct 2022 11:00:00 GMT lauren@influenceandco.com (Lauren Tellman) https://blog.influenceandco.com/how-to-create-a-content-marketing-strategy-for-a-niche-audience 2022-10-26T11:00:00Z How We Helped a Finance Company Improve Content Marketing Results https://blog.influenceandco.com/how-we-helped-a-finance-company-improve-content-marketing-results <p><em>This article was co-authored by Mackenzie Christian and McKayla Helm.</em></p> <p><em>This article was co-authored by Mackenzie Christian and McKayla Helm.</em></p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fhow-we-helped-a-finance-company-improve-content-marketing-results&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Marketing ROI Wed, 19 Oct 2022 11:00:00 GMT https://blog.influenceandco.com/how-we-helped-a-finance-company-improve-content-marketing-results 2022-10-19T11:00:00Z Elena Rollins Our Clients' Q3 2022 Content Marketing Wins [INFOGRAPHIC] https://blog.influenceandco.com/our-clients-q3-2022-content-marketing-wins-infographic <p>Have you considered adding earned media to your<span>&nbsp;</span><a href="https://blog.influenceandco.com/what-is-content-marketing" title="">content marketing</a><span>&nbsp;</span>mix?</p> <p>Have you considered adding earned media to your<span>&nbsp;</span><a href="https://blog.influenceandco.com/what-is-content-marketing" title="">content marketing</a><span>&nbsp;</span>mix?</p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Four-clients-q3-2022-content-marketing-wins-infographic&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Thu, 13 Oct 2022 11:00:00 GMT https://blog.influenceandco.com/our-clients-q3-2022-content-marketing-wins-infographic 2022-10-13T11:00:00Z Jennifer Faddis How We Helped a Management Consulting Firm Build Thought Leadership https://blog.influenceandco.com/how-we-helped-a-management-consulting-firm-build-thought-leadership <p><em>This article was co-authored by Natalie Botkins and Paulette Squicimari.</em></p> <p><a href="https://www.themeadecompany.com/" title="">MEADE</a>, a management consulting firm, offers guidance to help digital, creative, and experiential marketing agencies scale their performance and achieve growth. On a quest to cement himself as a thought leader in the space, MEADE founder and CEO Jeff Meade started working with Influence &amp; Co.</p> <p><em>This article was co-authored by Natalie Botkins and Paulette Squicimari.</em></p> <p><a href="https://www.themeadecompany.com/" title="">MEADE</a>, a management consulting firm, offers guidance to help digital, creative, and experiential marketing agencies scale their performance and achieve growth. On a quest to cement himself as a thought leader in the space, MEADE founder and CEO Jeff Meade started working with Influence &amp; Co.</p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fhow-we-helped-a-management-consulting-firm-build-thought-leadership&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Marketing ROI Wed, 12 Oct 2022 11:00:00 GMT https://blog.influenceandco.com/how-we-helped-a-management-consulting-firm-build-thought-leadership 2022-10-12T11:00:00Z Louise Sarver How to Use Lead Nurturing Content to Close Sales https://blog.influenceandco.com/how-to-use-lead-nurturing-content-to-close-sales <p><em>This article was originally published on <a href="https://salesandmarketing.com/how-to-use-lead-nurturing-content-to-close-sales/">Sales &amp; Marketing Management</a>.</em></p> <p><em>This article was originally published on <a href="https://salesandmarketing.com/how-to-use-lead-nurturing-content-to-close-sales/">Sales &amp; Marketing Management</a>.</em></p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fhow-to-use-lead-nurturing-content-to-close-sales&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Wed, 05 Oct 2022 11:00:00 GMT https://blog.influenceandco.com/how-to-use-lead-nurturing-content-to-close-sales 2022-10-05T11:00:00Z Brittni Kinney Ratliff Should I Gate This Content? [QUIZ] https://blog.influenceandco.com/should-i-gate-this-content-quiz <p><a href="https://contentmarketinginstitute.com/wp-content/uploads/2021/10/B2B_2022_Research.pdf" title="">Over half of B2B marketers</a><span>&nbsp;</span>have successfully used<span>&nbsp;</span><span style="font-weight: normal;">content marketing to generate leads</span><span>&nbsp;</span>in the past year.</p> <p><a href="https://contentmarketinginstitute.com/wp-content/uploads/2021/10/B2B_2022_Research.pdf" title="">Over half of B2B marketers</a><span>&nbsp;</span>have successfully used<span>&nbsp;</span><span style="font-weight: normal;">content marketing to generate leads</span><span>&nbsp;</span>in the past year.</p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fshould-i-gate-this-content-quiz&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Wed, 28 Sep 2022 11:00:00 GMT lauren@influenceandco.com (Lauren Tellman) https://blog.influenceandco.com/should-i-gate-this-content-quiz 2022-09-28T11:00:00Z 4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing https://blog.influenceandco.com/4-ways-to-overcome-todays-biggest-inefficiencies-in-content-marketing <p><em>This article was originally published on <a href="https://advertisingweek.com/4-ways-to-overcome-todays-biggest-inefficiencies-in-content-marketing/">Advertising Week</a>.</em></p> <p><em>This article was originally published on <a href="https://advertisingweek.com/4-ways-to-overcome-todays-biggest-inefficiencies-in-content-marketing/">Advertising Week</a>.</em></p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2F4-ways-to-overcome-todays-biggest-inefficiencies-in-content-marketing&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Wed, 21 Sep 2022 11:00:00 GMT https://blog.influenceandco.com/4-ways-to-overcome-todays-biggest-inefficiencies-in-content-marketing 2022-09-21T11:00:00Z Becky Ruyle Your Questions About Video Marketing, Answered https://blog.influenceandco.com/your-questions-about-video-marketing-answered <p><i>This article was co-authored by Clifton Johnson Jr. from<span>&nbsp;</span><a href="https://www.socialseo.com/" title="">SocialSEO</a>.</i><i></i></p> <p><i>This article was co-authored by Clifton Johnson Jr. from<span>&nbsp;</span><a href="https://www.socialseo.com/" title="">SocialSEO</a>.</i><i></i></p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fyour-questions-about-video-marketing-answered&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Wed, 14 Sep 2022 11:00:00 GMT skoller@influenceandco.com (Sara Koller) https://blog.influenceandco.com/your-questions-about-video-marketing-answered 2022-09-14T11:00:00Z What Content Marketers Need to Know About Google's Helpful Content Update https://blog.influenceandco.com/what-content-marketers-need-to-know-about-googles-helpful-content-update <p>When it comes to Google, there's one thing you can be sure of: It is constantly changing. It seems like there's a new update every time we turn around, and then marketers and SEOs have to pivot their strategies accordingly.</p> <p>When it comes to Google, there's one thing you can be sure of: It is constantly changing. It seems like there's a new update every time we turn around, and then marketers and SEOs have to pivot their strategies accordingly.</p> <img src="https://track.hubspot.com/__ptq.gif?a=313892&amp;k=14&amp;r=https%3A%2F%2Fblog.influenceandco.com%2Fwhat-content-marketers-need-to-know-about-googles-helpful-content-update&amp;bu=https%253A%252F%252Fblog.influenceandco.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing SEO Wed, 07 Sep 2022 11:00:00 GMT lauren@influenceandco.com (Lauren Tellman) https://blog.influenceandco.com/what-content-marketers-need-to-know-about-googles-helpful-content-update 2022-09-07T11:00:00Z