In case you missed it, here at Influence & Co., we believe that content marketing is a winning strategy for pretty much all businesses. This approach to marketing can help companies reach their audiences in an authentic, engaging, relevant way, and it allows them to work toward a number of goals, like thought leadership, lead generation, search engine optimization, and sales enablement.
Our clients' industries range from human resources to cybersecurity to software-as-a-service to fintech — and more. Regardless of the industry, we've seen our clients continually meet and even exceed their business goals by creating, optimizing, and distributing high-quality, strategic content.
Earned media, including press mentions and guest posts, is a vital part of most of our clients' content strategies because it can help them reach a wider audience, amplify their brand awareness, and ultimately generate leads. Read on to see some of the earned media wins that our clients were able to achieve in Q2 2022!