![Our Clients' Q2 2022 Content Marketing Wins [INFOGRAPHIC]](https://blog.influenceandco.com/hubfs/ICo.-Q2-2022-Client-Content-Marketing-Wins-blog-header.png)
We believe that content marketing is a winning strategy for pretty much all businesses. This approach to marketing can help companies reach their audiences in an authentic, engaging, relevant way, and it allows them to work toward a number of goals, like thought leadership, lead generation, search engine optimization, and sales enablement.
Our clients' industries range from human resources to cybersecurity to software-as-a-service to fintech — and more. Regardless of the industry, we've seen our clients continually meet and even exceed their business goals by creating, optimizing, and distributing high-quality, strategic content.
Earned media, including press mentions and guest posts, is a vital part of most of our clients' content strategies because it can help them reach a wider audience, amplify their brand awareness, and ultimately generate leads. Read on to see some of the earned media wins that our clients were able to achieve in Q2 2022!
Jennifer Faddis is the senior VP of operations at Intero Digital's Content & PR Division.