For how widespread its use is,the practice of content marketingcontinues to challenge brands in more ways than one. Sure, we've all experienced bumps in the road when it comes to content creation or effective distribution — but one issue that still leaves a lot of marketers scratching their heads is how various elements of a content marketing plan actually work together to achieve specific goals.
Sound familiar? You're not alone.Content marketing canfeel like magic, but in reality, it takes a deep understanding of how each of your tactics works — not to mention a solid plan for putting those tactics together. And that's hard for a lot of people to visualize.
That's why we put together this infographic that explains how your content can be used to attract, nurture, and engage an audience and guide them through their consumer journeys to your brand. Check it out below:
If you want to learn more about how to use content marketing to reach, engage and nurture your audience, set up a call with one of our experts:
I love meeting new people, and my drink of choice is champagne. I prefer to spend my days outside, riding my bike or catching up on my favorite blogs. I enjoy telling stories about my cats, even though no one is listening.