For how widespread its use is, the practice of content marketing continues to challenge brands in more ways than one. Sure, we've all experienced bumps in the road when it comes to content creation or effective distribution — but one issue that still leaves a lot of marketers scratching their heads is how various elements of a content marketing plan actually work together to achieve specific goals.
Sound familiar? You're not alone. Content marketing can feel like magic, but in reality, it takes a deep understanding of how each of your tactics works — not to mention a solid plan for putting those tactics together. And that's hard for a lot of people to visualize.
That's why we put together this infographic that explains how your content can be used to attract, nurture, and engage an audience and guide them through their consumer journeys to your brand. Check it out below:
Natalie Slyman is a content marketing and social media professional. She enjoys reading her favorite blogs, perusing Instagram, and talking about her cats (even when no one is listening).