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Introducing ICo. University: Content Marketing Strategy Course

Content marketing is no easy feat. Finding the right approach for your business requires a great deal of time and effort, but the payoff is highly rewarding for your business.

That’s why, for the past eight years, we’ve used our expertise to help clients create and execute effective content strategies that drive real results. Now we’re launching a course that teaches you exactly how to do it all on your own.

Starting on Monday, Nov. 11, you’ll have the chance to take a Content Marketing Strategy Course through our new educational series: Influence & Co. University.

Whether you’re new to the industry or a seasoned veteran in need of a revitalized strategy, this course is for marketers at all levels in the content game.

With sections covering everything from identifying your goals to evaluating your current initiatives and even discovering your company’s thought leaders, our content marketing course will help you build and implement an effective content marketing strategy that will bring your business success.

Content Marketing Strategy Course

If you want to be competitive in today’s marketplace, then you need to be creating content. However, making sure the content you create targets the right audience and helps you achieve your goals means you have to do more than just craft it.

To ensure your efforts are effective, you need to develop and implement a fully conceptualized strategy. Lucky for you, our Content Marketing Strategy Course will teach you exactly how to do it.

The course is broken up into nine lessons, with each section incorporating a mix of videos, templates, worksheets, examples, and written explanations that will help you put what you’ve learned into practice. It will teach you how to:

  • Understand the role and value content marketing has in your overall marketing ecosystem

  • Evaluate the different goals content marketing can help you achieve and which ones make the most sense for your company

  • Conduct internal and external research, such as a content audit, to uncover gaps in your current strategy

  • Create a process for managing and implementing future content topics and deliverables, including an editorial calendar and a distribution plan

  • Identify benchmarks and metrics to evaluate the success of current and future content marketing initiatives

By the end of our course, you’ll have used your newly acquired industry knowledge to create a strategy that can help your company achieve major goals around brand awareness, thought leadership, lead generation, and even SEO.

5-Day Challenge Course Preview

If you want an inside look at what our content marketing course is all about, sign up for one (or both!) of our free 5-Day Challenges. These exclusive course previews will teach you how to conduct a content audit and/or keyword analysis  two essential content marketing tactics that are taught in our course.

Each day of the challenge, you’ll receive an email outlining your lesson for the day along with an assignment that should take no more than 30 minutes to complete. After the five days, the challenge will be over, and you’ll be one step closer to perfecting your content strategy.

If you like what you do in either challenge, then you’ll definitely enjoy our course. There are only a few weeks left to sign up! Click here to reserve your spot.

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About Carrie Watkins

Like a good game of Tetris, I love connecting people and ideas. Exploring new places, new technologies and well-crafted stories make me a better person. I am on a crusade to bring back the hand-written Thank You note.

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