Have you ever worked hard to create something, knowing deep down that it could help people? Even though you weren't sure how it would go, you closed your eyes, took a deep breath, and pushed the button?
We did that four months ago.
For nearly a decade, we have honed our content marketing best practices by helping clients across a variety of industries, including marketing, finance, and technology, create and implement strategies that get real results. And last November, we made those best practices available to you through our Content Marketing Strategy course. (For more details on what the course is all about, check out this blog post.)
This was the first time we completely outlined our full process so others could utilize it, so we knew we needed to test, tweak, and test again. We left the course open for six weeks before closing it to new enrollments. Thanks to our first cohort of marketing and business professionals who enrolled in the course, we had the opportunity to gain insightful feedback that has allowed us to make the course even more impactful.
Like a good game of Tetris, I love connecting people and ideas. Exploring new places, new technologies, and well-crafted stories make me a better person. I am on a crusade to bring back the handwritten thank-you note.