<img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=l4xqi&amp;p_id=Twitter"> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=l4xqi&amp;p_id=Twitter">
ICo. University Is Back! Here's What's New

ICo. University Is Back! Here's What's New

Have you ever worked hard to create something, knowing deep down that it could help people? Even though you weren't sure how it would go, you closed your eyes, took a deep breath, and pushed the button?

We did that four months ago.

For nearly a decade, we have honed our content marketing best practices by helping clients across a variety of industries, including marketing, finance, and technology, create and implement strategies that get real results. And last November, we made those best practices available to you through our Content Marketing Strategy course. (For more details on what the course is all about, check out this blog post.)

This was the first time we completely outlined our full process so others could utilize it, so we knew we needed to test, tweak, and test again. We left the course open for six weeks before closing it to new enrollments. Thanks to our first cohort of marketing and business professionals who enrolled in the course, we had the opportunity to gain insightful feedback that has allowed us to make the course even more impactful.

What We've Heard So Far

ICo. University Testimonials

What's New

  • New, exclusive infographics visualizing how content fits into the content funnel and the typical timeline for results based on your content marketing goal
  • New videos on editorial calendars and defining content marketing
  • Quizzes to provide immediate affirmation of what you are learning
  • A Facebook group for questions, conversations around content marketing, and Q&A sessions with the content experts at Influence & Co.

What You Still Get

  • A 40-page workbook so you can immediately apply what you're learning to your company
  • 70 sections on creating a content strategy based on the best practices Influence & Co. uses to get results for our clients, including:
    • Creating a funnel of content that gets results based on your goals
    • Making the best use of your subject matter experts' time while still getting insights that make for good storytelling
    • Setting expectations for content marketing results and how to measure and test to make sure your content is performing
  • A solid understanding of what it takes to plan, launch, and maintain a content marketing strategy

If you're interested in joining marketers like you who are using content to fuel their businesses, sign up for our Content Marketing Strategy course so you can make sure your brand's message is being seen and heard.

ICo. U Enroll Now

Picture of Carrie Watkins

About Carrie Watkins

Like a good game of Tetris, I love connecting people and ideas. Exploring new places, new technologies, and well-crafted stories make me a better person. I am on a crusade to bring back the handwritten thank-you note.


Join 35,000+ other marketers and get the latest content from Influence & Co.