Are you a perfectionist? Or, to put it another way, are you someone who thinks that the only way to do something is the right way? If so, then you may understand how frustrating it can be to dedicate time and money toward a strategy only to find out you weren't even doing it right.
When it comes to content marketing, a lot of companies don't know it yet, but they're doing it all wrong. Without having a North Star to guide your content, it's hard to measure your ROI, and you could be focusing on the wrong kind of content to achieve your primary goal.
On May 16 at 12 p.m. CDT, Kelsey Meyer, president of Influence & Co., and Brittni Kinney, VP at Influence & Co., will walk you through their "Content Marketing Assessment" to help you determine what your actual content goal is and what sorts of content your company should be creating to achieve it.
They'll cover the following points:
ABOUT THE SPEAKERS
Brittni Kinney is a VP at Influence & Co. who loves discussing how content marketing can help any marketing strategy achieve its full potential. She likes her coffee black and her whiskey straight, and she loves traveling.
