This article was co-authored by Natalie Botkins and Paulette Squicimari.
MEADE, a management consulting firm, offers guidance to help digital, creative, and experiential marketing agencies scale their performance and achieve growth. On a quest to cement himself as a thought leader in the space, MEADE founder and CEO Jeff Meade started working with Influence & Co.
To improve brand awareness and advance his thought leadership, Influence & Co. worked alongside Jeff to develop and execute an effective content marketing strategy.
After we implemented a content strategy, including search-optimized guest-contributed content, MEADE was able to see some impressive results.
Jeff worked with Influence & Co. for two years, and during that time, we published 14 guest posts in 10 top publications in his industry. His articles have amassed tens of thousands of shares across Facebook, Twitter, and Pinterest, and his content has a social reach of more than 6 million.
Just within the past 12 months, we’ve seen these exciting wins:
• Jeff’s guest posts have been published in the likes of Entrepreneur, Harvard Business Review Ascend, and Ad Age.
• Jeff’s Harvard Business Review Ascend article has generated more than 32,000 social shares.
• A guest post published in Entrepreneur has garnered more than 6,600 shares, and leads often mention this article when communicating with MEADE.
• Overall, the content we’ve created together:
I am a senior account strategist at Influence & Co., where I work alongside my team to help clients achieve measurable results from their content marketing.