Have you ever spent hours working on a blog post — writing multiple drafts, editing and then editing again, and creating graphics — only to hit “publish” and hear ... crickets?
No comments, low page views, hardly any social shares, and sometimes not even hearing from your parents or friends can be discouraging. Today, that changes. We’re going to discuss the ins and outs of how you can get a reader’s attention and create engagement on your blog and beyond!
First things first, you have to know what your audience wants to read about. The blog posts that garner the most engagement answer audience members' burning questions or solve a big problem they're facing. So why not directly ask them what they want to read about?
Here are a few tried-and-true tips you can use to find out what your audience wants to learn from you:
Now that you've developed an engaging topic idea based on what your audience is curious about, you can start writing! You can use many content formats, but some perform better than others. Here are three formats that might lead to more engagement from your audience:
The headline just might be the most difficult — and the most important — copy you write for your blog post. If you don’t hook readers’ attention with your headline, they won't click through to your blog post.
Here are a few tips for writing compelling headlines:
Write the headline after you finish writing the article so you can clearly define the promise or give a sneak preview of what’s to come.
Make it clear what problem your blog post is solving.
Let readers in on the reward they'll get for reading your blog post.
Include impactful stats when it makes sense in order to make your headline punchier.
Write five to 10 title options to choose from.
Here's the magic ingredient to ensure an engaged audience in the comments section of your blog or on social media: Respond to every single comment.
If you’ve enabled a comments section on your blog, take the time to respond to readers. However, you don't need to respond to spam comments or trolls. (Platforms like Disqus can help curb spam content on your blog.)
When readers know that you consistently respond to comments and engage in a dialogue with them, they are more likely to comment and continue to engage with your content. You’ll build a two-way relationship with your audience on your platforms.
Plus, your readers sometimes have valuable nuggets of information you can add to your article. When you do that, you acknowledge how valuable they are and reward them for it. Check out a recent example from a Disqus publisher below:
Here are a few other pro tips on how you can engage with your audience directly:
Don’t forget to share your blog content across your social channels so you can continually engage with people who have chosen to follow your business.
For an extra personalized touch, send specific readers content you know they would enjoy.
Keep your email newsletter up-to-date by including your new blog content. Your email list will thank you for keeping them posted on new developments in your industry!
Getting your readers to engage with your content comes back to one thing: serving them and their needs. Create content that solves their pain points and keeps them informed about the topics they care about. And encourage them to interact with you by being active yourself! Share on your social channels. Respond to comments. Be there as a helpful resource and earn your audience’s trust.